Lip color goes low maintenance with Color Fetish Hydrating Lip Stain. Made with hydration-rich Hyaluronic Acid and plant-derived Squalane, this cushiony high-comfort formula applies with a glossy shine that transforms into a semi-matte tint as it dries down. The never sticky, non-drying formula delivers up to 8HRS of stain power, hydration & comfortable wear. Say hello to your lazy girl lip era! *Results observed in a consumer panel survey