Recent Articles from LIBN Staff
Read This Before You Finalize Your 2026 Budget: 6 Game-Changing B2B Tactics
As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, shifting buyer expectations, and fluctuating market conditions mean that what worked before may not work in 2026. Before you commit your dollars, make sure your strategy reflects the realities of the ye[...]
Rebuild Trust in the Age of AI — Before Your Audience Tunes Out
91% of buyers don’t trust marketing today*. AI hasn’t just changed how we create content — it has completely reshaped how people judge credibility, authenticity, and intent.
How to Generate 3x More Leads for 62% Less
Today’s B2B marketers face a new set of challenges. Fluctuating tariffs, market volatility, and shifting trade policies have created a turbulent, unpredictable economy. As company priorities change, this creates an opportunity to adapt your marketing strategy to meet buyers where they are. Content marketing costs 62% less than traditional marketing, and generates nearly 3x as many leads. In[...]
Katherine Heaviside, Epoch 5 Public Relations
A charter member of LIBN’s Long Island Business Hall of Fame and voted Best Publicist for 16 consecutive years in the Long Island Press’ Best of Long Island Program, Epoch 5 Public Relations President Katherine Heaviside has unmatched long-standing contacts and relationships with the media, corporate leaders and community and government leaders.
Maggie Keats, Douglas Elliman Real Estate
A seasoned licensed associate real estate broker with Douglas Elliman Real Estate, Maggie Keats operates at a level few can match, combining sharp intelligence, infectious zeal and an insider’s edge on the North Fork.
Nancy Jarvis, Daniel Gale Sotheby’s International Realty
Nancy Jarvis is a top-producing real estate advisor with Daniel Gale Sotheby’s International Realty.
Suzette Gordon, SCO Family of Services
Suzette Gordon is president and chief executive officer of SCO Family of Services, one of New York’s largest providers of vital human services.
Carol Gomes, Stony Brook University Hospital
Carol Gomes is a member of the Stony Brook University Hospital senior executive team, serving as chief executive officer and chief operating officer.
Kelly Jones Howell, Harris Beach Murtha
Harris Beach Murtha Partner Kelly Jones Howell leads the firm’s medical and life sciences practice group.
Patricia Galteri, Meyer, Suozzi, English & Klein
Patricia Galteri, who serves as managing attorney of Meyer, Suozzi, English & Klein and chairs the firm’s management committee, maintains a client-centric approach to the practice of law and keeps the firm’s strategic vision on course.
Kelley Heck, Tritec Development Group
Kelley Heck joined Tritec Development Group in 2014.
Katherine M. Fritz, Long Island Cares-The Harry Chapin Regional Food Bank
Katherine M. Fritz has excelled in development and leadership positions in the nonprofit sector for more than 30 years.