MORALES GROUP SECRET WEAPON- CAMPAIGN
This direct mail campaign included a branded postcard, mailer bag, interactive pop-up slider and tile keychain. With the first step, the sales rep would send out a postcard introducing themselves to the target.
Next, they would send out a “secret weapon” mailer bag filled with crinkle paper and a pop-up mailer. When they open the slider up, 2 boxes pop out! One with information about Morales Group and the next personalized to the sales rep, with fun facts about their hobbies and life.
On the final step, the rep sends out a branded Tile keychain. Tile’s a used to find anything missing; keys, phone, wallet, etc. Through even the toughest times where you can’t find your keys, Morales Group will be your secret weapon in locating them. This step also comes with a personalized landing page for the rep.