I Can Get It for You Wholesale

Hard to see anyone but the forceful Susan Hayward in the role of the lovely, but willful Harriet Boyd. Usually, it's men who get the blind ambition part. Not here. Instead, it's a woman dress designer in pursuit of riches and fame. Trouble is she's willing to sacrifice her two partners (Dailey and Jaffe) in the process. It's they, however, who help get her started by partnering-up in a little dress-making company. She's doubtless got talent as a designer, but they all work hard to get things off the ground. Now, however, she's willing to dump them and their business so she can join up with the king of the industry, the super-slick JF Noble (Sanders), and the big- time. Poor Teddy, he fell for her during their time together and thought it was mutual. Now, however, she's ready to transfer her affections as well as her talent. So how will all this turn out.

It's a sometimes gritty screenplay from the blacklisted Abe Polonsky, Force of Evil (1948). I suspect he was thinking expose of big business and did the best he could for the time (1951). And catch that Hollywood ending which I suspect he and director Gordon finessed as best they could. Anyway, Hayward's fine in a basically unsympathetic role. Ditto Dailey as the sympathetic Ted, while movie vet Jaffee gets to be the reliable voice of reason, along with Marvin Kaplan as comedy relief. The film really benefits from the behind-the-scenes look at what some call the rag business. I especially like Ted's brief glad-handing sales tour of the South where he works up a smiling sweat.

All in all, the 90-minutes is an entertaining character study and look inside a major industry, one that I suspect is still relevant.

In full Susan Hayward splendor, Susan stars as a coarse, ambitious, tough broad determined to get ahead. She starts out as a model, but her talent and passion lies in fashion designing instead, so she recruits producer Sam Jaffe and salesman Dan Dailey to join her in an entrepreneurial adventure. The film shows the backstage world of fashion design: the backroom deals, numbers and money and business side to things rather than just the fluffy beautiful fabrics.

How much is someone willing to sacrifice to achieve their dreams? Give up love, family, and ethics? Sell one's soul to the devil, fictionally represented by the ever-smooth George Sanders in the film. Susan Hayward is fantastic in her blind ambition; she's the perfect bad girl you hate to love. If you like Suzy, add this one to your list. I also really like the setting; countless Hollywood movies take place behind the scenes of a filmset, and not many showcase the same environment of the fashion world. It's really interesting, and groundbreaking to place a woman in such an ambitious role at that time.

Susan plays Harriet Boyd, a ruthless model-turned-fashion designer determined to claw her way to the top on Seventh Avenue. It's a Joan Crawford-ish role, but Hayward acts the role with a real vulnerability that Crawford lacks. Part of the film is shot on location in the Garment District and it's an interesting look at postwar Manhattan and an industry that's long gone. Boyd is forced to choose romantically between scrappy salesman Teddy Sherman (Dan Daily) or the suave garment mogul J.B. Noble (George Sanders). Interestingly, considering the fact the film was made in 1951, all the women's clothing in the film seems a little dated. Hayward has a floppy (but charming) forties' hairdo. Dior introduced his New Look in 1947, but you'd never know it here. Even Boyd's role as a determined career woman was starting to look passé as women in the fifties were pressured to leave the workforce to open up jobs for unemployed veterans. I Can Get It For You Wholesale is a great period-piece and a well-acted and engrossing film.

This is an Abraham Polonsky film and a rare social documentary of the kind that was essentially out of business by the early 60's. The original novel had a male protagonist but was changed to suit 'women's picture' zeitgeist. But if you look carefully, the script is a very strong echo of "Force of Evil" by Polonsky.

In addition to some crucial taxicab courtship banter common to both films, designed to 'disarm' both John Garfield and Dan Dailey before their love interests (the car was even picked up in "On the Waterfront" to show actual desperation between the Brando and Steiger characters)you have tough males depicted as ambitious but morally uneducated instrumentalities; a background of "law of the jungle" capitalism governed by arcane insider rules (respectively bookmaking and garment manufacturing); industrial consolidation as an ominous force (neighborhood bookmaking subsumed under a legalized crime syndicate,dressmaking bought out by a big name)and industrialists with independent capitalist streaks (Thomas Gomez, Sam Jaffe).

It is amazing how Susan Hayward found films to echo some aspect of her life. She really was skilled in visual art, modeling, and had a family of Irish vaudeville types (echoed by Dailey).We were confused by the handling of the love interest. Could such an ambitious dame have found real love with anyone? And Teddy is not a lothario == just a penniless farceur who needed education and some control over his temper (a point almost entirely missed, but in real life such fisticuffs were a way to win Hayward's respect). Anyway, a rather juicy film to savor.

Jerome Weidman's novel is the basis for the film of the same name. This film was a curiosity piece. Shown on a cable channel, it proved to be worth a look because of the general good adaptation of the book and the direction of Michael Gordon.

The movie takes a look at the "rag trade", or garment industry of New York in the fifties. We are presented with a trio of ambitious people who want to make it on their own. There's Harriet Boyd, the show room model who has had it and wants to show her talents as a designer. Harriet and Cooper, the man in charge of the production need a great salesman who knows how to sell the affordable dress line to the big department stores, so they entice Teddy Sherman to join their team.

Things go smoothly, but Harriet is a woman with a vision that would be her worst enemy. Harriet Boyd feels flattered by Mr. Noble, a man who is influential in what women of a certain status would like to buy, and decides to start an expensive line, neglecting the orders placed with the firm. All this backfires when Teddy finds out the deception and wants out. In the end, Harriet sees the light and what Noble has been trying to do with her and goes back to the partners she left behind and Teddy, who is obviously much in love with her.

The film offers glimpses of what 7th Avenue looked like in that era and what goes on behind the production of the fashions that America wore before that industry was exported overseas by the same people that created it. The "Made in USA" label was soon a thing of the past as this industry is not the shadow of what it was.

Susan Hayward's portrayal of the ambitious Harriet is what makes this movie worth seeing. George Sanders is perfect as Noble, the man who recognizes Harriet's talents and wants her to come work for him. Dan Dailey is also excellent as the salesman with a lot of flair. Sam Jaffe is Cooper, the decent man who gambles all his savings in the business he knows well.

The film will not disappoint, as it keeps the viewer interested at all times.