The Promoter

This terrific 1952 British black and white movie directed by Ronald Neame (with an inspired casting of a young Alec Guinness as Arnold Bennett's wonderful character, the upwardly-mobile Denry Machin), loses none of the story's magic and captures the flavour of the period (from about 1888 and onwards) and the Potteries (North Staffordshire, England) absolutely perfectly. The ballroom scene (among many others) is an utter delight.

The beautiful Valerie Hobson as the "Countess of Chell" is enchanting. Glynis Johns as the frivolous and extravagant social-climbing dance instructress is equally lovely. Edward Chapman as Mr Duncalf is at his usual pompous best. A marvellous supporting cast puts in a stalwart performance and are all on top form, and the acting by all involved is superb (although Petula Clark is a little too reserved and somewhat bland), but after all that, the star of the show surely has to be Joey the Mule.

I don't intend to give you the storyline as enough reviewers have done that already. Suffice it to say that of all the transferences of classic stories to the screen, this must be one of the best, and I defy anyone (young or old) who may watch it, not to enjoy it (even though it is in black and white), and unfortunately, even with colour and much improved modern techniques, marvellous movies like this just aren't made anymore.

It's easy to like this charming, unpretentious film in which Alec Guinness's restrained performance hits all the right notes. His fine work during the early 50's is unfortunately overshadowed by the public's identification with him in such big budget productions as The Bridge Over the River Kwai and Lawrence of Arabia. It's the "small movies" like this one (The Lady Killers, The Last Holiday, The Captain's Paradise and Man in the White Suit also come to mind) where we see his real skill and genius. The Card is enhanced by the appealing characters played by Glynis Johns and Valerie Hobson. Fans will also recall Hobson in another Guinness film, Kind Hearts and Coronets. One bit of puzzling trivia: How did Eric Ambler, known mostly for his espionage novels and, later, for Topkapi, come to write the screenplay for this gentle comedy?....

The Card must have been an interesting if somewhat painful film for Alec Guinness to make. This might have been the most autobiographical piece of work Guinness ever did.

In The Card Guinness plays the son of washerwoman who learned early on to keep an eye out for the main chance and always strive to improve yourself by whatever means. In real life Guinness's mother should only have been a washerwoman In fact she was a prostitute who never married his father, whomever that could have been. In real life Guinness overcame bigger obstacles than his character in The Card ever did.

But I'm sure he drew from real life in playing Denny Machin. Guinness in 91 minutes goes from a humble clerk to a position of real power in his area of England. The story is how he did it, the legal and extralegal methods employed and the people he used. When you think about it, The Card is a kinder, gentler version of Room At The Top.

Guinness courts two women on his way up, Valerie Hobson the widow of a local lord and dancing instructor Glynis Johns. Glynis is quite the climber herself as we learn when the story unfolds. In fact she nearly steals the film from Guinness, no easy task.

The Card which was released in the USA under the title of The Promoter is a good followup to such other Guinness everyman roles like he had in The Lavendar Hill Mob. The screenplay is quite good, I was kept very entertained seeing how Guinness could always make lemonade out of lemons. Definitely required viewing for Alec Guinness's legion of fans.

'The Card' was just what war-worn Britain needed in the early fifties. This innocent, cheeky and humorous talkie would have had the cheap seats in fits!

Alec Guinness plays Edward Henry 'Denry' Machin, a young ambitious chancer who is just about likable enough to get away with the stunts he pulls on his way up the ladder of social and business success. He pounces on each and every opportunity and risks everything he has... and each venture seems to work out very well.

Edward is a very 'English' working class hero and is the sum of many parts. There's some Charlie Chaplin, some Arthur Askey and even some George Cole in the mix. At first, he seems to be rather effete and almost effeminate... he's definitely a mother's boy, though his stubborn mother wouldn't know it!

The story is buoyed by a mass of top class British talent. Already famous Petula Clark plays Nellie but she's always in the shadow of the magnificent Glynis Johns. Her blistering on screen feline sexuality is just pure magic.

Edward Chapman plays a jealous adversary. Chapman was an extraordinarily busy actor throughout his long career but is probably best remembered for playing opposite Norman Wisdom as Mr Grimsdale.

Joan Hickson shows up as a dissatisfied and grouchy property owner. She went on to find her greatest professional success towards the end of her life playing Miss Marple in the best of any Agatha Christie series ever made... in my humble opinion!

Towards the end, there's even a beautiful cameo by Wilfrid Hyde-White. And there are a lot more names for 'spotters' to enjoy, too.

The story is mostly good-natured silliness with no real plot to think about and there are some great outdoor shots of post-war England for good measure.

At this time of writing (2017), there's a good copy of this available to watch on YouTube... so do yourself a favour... unwrap that choc-ice and get over there!

A classic Alec Guinness performance, in this case as Denry Machin, a man who sees opportunity around every corner. Typified by his line 'I just do this to make money', Machin is likable as he sets up his 'Thrift Club' to entice locals into giving him money so he can purchase goods at a huge discount.

One of the first entrepreneurs, Machin is a lovable rogue and his story is a fun one to watch. A great British classic which showcases Guinness (one of our best actors) alongside British movie luminaries Glynis Johns, Valerie Hobson, and Petula Clark.

Much later this story was made into a musical, but sadly that has never yet been filmed. It will be fascinating if that ever makes it to the screen.