The Promoter

This terrific 1952 British black and white movie directed by Ronald Neame (with an inspired casting of a young Alec Guinness as Arnold Bennett's wonderful character, the upwardly-mobile Denry Machin), loses none of the story's magic and captures the flavour of the period (from about 1888 and onwards) and the Potteries (North Staffordshire, England) absolutely perfectly. The ballroom scene (among many others) is an utter delight.

The beautiful Valerie Hobson as the "Countess of Chell" is enchanting. Glynis Johns as the frivolous and extravagant social-climbing dance instructress is equally lovely. Edward Chapman as Mr Duncalf is at his usual pompous best. A marvellous supporting cast puts in a stalwart performance and are all on top form, and the acting by all involved is superb (although Petula Clark is a little too reserved and somewhat bland), but after all that, the star of the show surely has to be Joey the Mule.

I don't intend to give you the storyline as enough reviewers have done that already. Suffice it to say that of all the transferences of classic stories to the screen, this must be one of the best, and I defy anyone (young or old) who may watch it, not to enjoy it (even though it is in black and white), and unfortunately, even with colour and much improved modern techniques, marvellous movies like this just aren't made anymore.

A classic Alec Guinness, as the young man from the lower class who wants to move up in the world, and does, because he has the courage to go for it. In one scene his boss tells him off (not an exact quote), "So, you fancy yourself being with your betters, do you?" The cheeky reply is "Yes, don't you?"

The best line is when his assistant brings him a pile of money collected from his latest enterprise, and comments that it seems a lot of money for doing nothing. The response is: "But I did do something; I thought of it."

This is a funny, thoughtful, social commentary, with a great look at both the lower and upper classes.

Very well adapted from the novel by Arnold Bennett, this is a warm and witty comedy about the rise of a washerwoman's son from obscurity to becoming the Mayor. In a series of episodes Edward Henry (Denry as his mother called him) Machin demonstrates his acumen in business, his eye for the main chance, noticing what Shakespeare called the 'tide in the affairs of men that leads on to fortune'. (Literally in one episode!)

In all of his this you can not help liking Denry, especially as he is perfectly played by Alec Guinness. As the narrator says, he is not dishonest, he just likes to give providence a helping hand. As Denry grows older Guinness wonderfully captures each facet of his character. He is well supported by the other cast members, each one also perfect for their roles. It is hard to think of a better cast film, even down to the small roles.

The film captures well the look of the Potteries. The small houses, the pottery kilns, the canal. This place is living and breathing, populated by interesting people. An excellent film, splendid in all departments and well worth seeing many times.

A classic Alec Guinness performance, in this case as Denry Machin, a man who sees opportunity around every corner. Typified by his line 'I just do this to make money', Machin is likable as he sets up his 'Thrift Club' to entice locals into giving him money so he can purchase goods at a huge discount.

One of the first entrepreneurs, Machin is a lovable rogue and his story is a fun one to watch. A great British classic which showcases Guinness (one of our best actors) alongside British movie luminaries Glynis Johns, Valerie Hobson, and Petula Clark.

Much later this story was made into a musical, but sadly that has never yet been filmed. It will be fascinating if that ever makes it to the screen.

It's easy to like this charming, unpretentious film in which Alec Guinness's restrained performance hits all the right notes. His fine work during the early 50's is unfortunately overshadowed by the public's identification with him in such big budget productions as The Bridge Over the River Kwai and Lawrence of Arabia. It's the "small movies" like this one (The Lady Killers, The Last Holiday, The Captain's Paradise and Man in the White Suit also come to mind) where we see his real skill and genius. The Card is enhanced by the appealing characters played by Glynis Johns and Valerie Hobson. Fans will also recall Hobson in another Guinness film, Kind Hearts and Coronets. One bit of puzzling trivia: How did Eric Ambler, known mostly for his espionage novels and, later, for Topkapi, come to write the screenplay for this gentle comedy?....