Trouble in Store

I saw this on UK TV today for the first time in many years and was reminded of the great enjoyment that Norman Wisdom has always provided. This movie now seems very dated and full of the flavour of early 50's Britain.

I'll always remember the 'pill swallowing' sequence and we always used it as a joke with our own kids when they had to take pills and struggled.

Seeing it again I became aware of a number of throw-away lines with sexual connotations that now seem quite modern.

The movie is firmly rooted in the British class system - but here the 'common' working man takes the p*** out of all the establishment figures and institiutions AND wins good in the end AND gets his girl.

No wonder Norman Wisdom was such a hero in Russia and Albania (apparently)!

See this movie if you haven't already .. enjoy it for what it is and what it represented.

Norman Wisdom's brand of comedy is an acquired taste; for those unfamiliar with his particular shtick, he's basically the British counterpart to Jerry Lewis - with all that it entails! I had watched a few of his films over the years but it'd been some time since then, so I decided to rent a 12-DVD Box Set (on Region 2) available from my local outlet - which, actually, I did mainly for my father's sake who used to lap his films up...and is already halfway into the collection as I write this!

Anyway, his debut feature is pleasant enough and is actually considered by many to be his best vehicle (though still featuring a couple of sentimental songs). In itself, simple-minded but occasionally inventive (particularly the window-dressing 'competition', the "sale day" rush and the climactic rounding-up of the bad guys) and with a premise that's seen service in countless 'comedian' films - Charlie Chaplin's short THE FLOORWALKER (1917) and again later in MODERN TIMES (1936), Harold Lloyd's SAFETY LAST (1923), The Marx Bros.' THE BIG STORE (1941) and Jerry Lewis himself in WHO'S MINDING THE STORE? (1963). Here the star is nicely abetted by Jerry Desmonde as his flustered boss (often serving as the brunt of Wisdom's accident-prone gags) and Margaret Rutherford as a charming elderly shoplifter.

It's often said you have to be English to understand Norman Wisdom's humour – Albanians would probably agree, the same as Russians would've done about George Formby. The fact is he's always appealed to certain parts of the population, usually kids or people with defiantly unsophisticated humour like me. In his films I cringe at the obligatory mawkish bad bits but overall have always got more out than I put in, apart from his last.

This was his first big effort: he plays lowly Norman in the stockroom at a big department store under the control of new broom Jerry Desmonde and intent on winning the love of the girl on the record counter. There's various adventures along the way, many firings and re-hirings and a tiny sub-plot involving a gang of what turned out to be extremely cartoony robbers, but basically it's a one man show. However if you already know that Norman isn't your bag, try this one solely for the beautiful performances by the ever frothing Desmonde up against Wisdom for the first time, and regal Margaret Rutherford as an expert shoplifter in a fantastic feathered hat. Favourite bits: the smashing window dressing scene; Norman's first explosive encounter with Desmonde; the climactic violent gunfight in front of an audience. Norman's most famous song is here too: Don't Laugh At Me 'Cause I'm A Fool; in 2008 UK BBC broadcast an otherwise interesting programme on him at 92 years old with Alzheimer's disease setting in with that precise aim in mind. I do hope no one takes the mickey out of those particular sensitive documentary makers if they ever get old and in the way too.

Recommended as I've always liked Norman's films - to a point - but then again maybe my funny bone froze at age 11.

When a major London department store is taken over by a new manager, Mr Freeman, stock boy Norman finds himself out of a job after a series of misunderstandings. He wins back his job in time to get embroiled in an internal robbery of the store.

This was the first of the Norman Wisdom/Rank comedies that became an annual money spinner from the 50's well into the 1960's. The plot is rarely important and here we have a mix of romance and robbery that supports the usual mix of accidents and misunderstandings. The romance and the robbery don't really work, the romance seems to happen far too quickly while the robbery is tacked on at the end.

Wisdom is as excellent as always - his uncoordinated, shy, eager, accident prone and misunderstood personality allows him to have a series of funny set pieces. It's an acquired taste, but if you like the short of slapstick humour then Wisdom will appeal to you. Wisdom regular Jerry Desmonde is good as the store manager and Margaret Rutherford (second in the cast list for a very small role) is funny as an upper-class shop lifter. The only weak link is Lister as Norman's love interest, she's a little light and her character changes depending on how the story is going.

Overall it's not a masterpiece but it's a good Norman Wisdom comedy. It won't appeal to everyone but it's a gentle family comedy from another age.

"Trouble in Store" is one of the first films in which British actor Norman Wisdom starred. The versatile and talented Wisdom went on to a distinguished comedy career in England. He received a knighthood and retired from entertaining at the age of 90, living another five years beyond that.

Wisdom came from a poor beginning and broken family background. He learned to forage and scrounge early for survival and struck out on his own in his early teens. With such a background, the irrepressible Wisdom devoted a lifetime to trying to make people laugh. He especially liked to entertain children outside of films.

Besides his acting and athleticism that he used in his comedic roles, Wisdom had a very good singing voice. He learned to play several instruments – clarinet, sax, trumpet, French horn, drums and piano. He was also an accomplished songwriter.

In this early comedy film, he shows much of the slapstick, falling down, tripping and mishap behavior that became his trademark in many more films and in live performances. The supporting cast, plot and other aspects of the film are all good. But, this is a Norman Wisdom showcase all around.

In reading about this beloved English entertainer, I came across some of his clever quotes and cute sayings. Here's one that might describe the basis for his playful attitude and fun-filled approach to life: "Such is life and life is such and after all it isn't much. First a cradle. Then a hearse. It might have been better, but it could have been worse."