The Swinger

Ann-Margret alternates between come-hither pussycat and uptight do-gooder playing a would-be writer who attempts to pass herself off as sexually depraved in order to get a deal with a sleazy men's magazine. The problem with this picture is the very same predicament Annie faces: it's a square piece of goods palming itself off as naughty. The opening montage of sex-clubs is amusing, and A-M is energetic bouncing around on a trampoline, but the movie is talky, draggy, and seemingly produced on the cheap. Tony Franciosa doesn't work very well with Ann-Margret (he squirms too much, which isn't good for the romantic sub-plot). A few clever gimmicks--like the teaser ending, which caught me off guard--and Ann-Margret's shapely figure compensate, but "The Swinger" just doesn't swing. Perhaps a director with a sharper flair for visual slapstick and satire (like Frank Tashlin) may have brought out a more cartoony sensibility to these proceedings. George Sidney certainly tries, but he's too literal for the flighty material; while staging a mock-orgy, he has Ann-Margret writhing around on the floor slathered in paint...wouldn't straight sex be cleaner? ** from ****

Delightful romp whose sole purpose is to showcase the body and talents of Ann Margaret. Very stylish production clashes wittily with a very dated story line. Ann Margaret is a demure fantasy, the accessible all-American girl, pretending to be a wild swinger so she can get published in a Playboy-type men's skin rag. This is one of the last movies directed by George Sidney who directed early titillations such as "Showboat" and "Ziegfield Follies." His obsession with Miss Margaret is apparent and she responds by letting it all hang out. From the opening credits, where she jumps on a trampoline in a cat suit, to zipping around her hip pad in sheer black pantyhose, her performance is frenetically sexy and out of control. She gets used as a paintbrush in a silly orgy and even does a strip-tease. The centerpiece of the movie, however, is the long photo montage sequence that dresses up Ann Margaret in every conceivable look from freckled school-girl to exotic femme fatale. For fans of Ann-Margaret this movie is a indulgent feast!

"The Swinger" was an attempt by old-line Hollywood to cash in on the "youth movement" by making a movie that was "hip" and "relevant" and that the "young people" could "dig." It fails miserably on all counts. This movie was dated five minutes after it was released, and is now nothing more than a laughable relic of what people who had absolutely no idea of what the '60s were about thought the '60s were about.

Tony Franciosa plays a Hugh Hefner-type magazine publisher who rejects a story given to him by writer Ann-Margret about the "swinging" scene, because he doesn't think she knows enough about the subject to have written about it (while he, of course, knows EVERYTHING about it). So she sets out to become part of the swinging generation to show him up. The movie is nothing but leering, smarmy double-entendres, and the whole attitude is "ooh, aren't we being naughty?", which they aren't (as in the laughable "orgy" scene, where Ann-Margret gets her body painted).

Ann-Margaret has always seemed to me to be the Pamela Anderson of the '60s--a totally manufactured personality trading on her looks and what passes for sex appeal. Her image was the good girl who would stop just this side of sluttiness, because she was, after all, a good girl--which made her, basically, a tease, and that was what her entire career was built on. This movie is a perfect example of that. She's basically nothing more than a somewhat animated Barbie doll, which is pretty much all that she's ever been required to be.

If you want to get a feel for what the '60s was about, this movie isn't it, by any stretch of the imagination. It's fun in a goofball kind of way, but it's basically what a bunch of wealthy, middle-aged men (the people who made this movie) thought "the kids" would want to see. They didn't.

Dreadful sex farce that wishes it had the nerve to be soft-core.

Sixties starlet Ann-Margret plays an good-girl aspiring author who's determined to sell her stories to a girlie magazine, rather than one where people might read the text. It goes downhill from there, editor Tony Franciosa rejects her writing and asks her to pose semi-nude instead, and of course that makes her fall in love with him. And set out to convince him that she's enough of a slut to interest him, by doing things like letting some beefy guys dip her in paint and roll her around a canvas (an unforgettable scene), and pretend to be an alcoholic. So he kidnaps her and tries to rape her, and she runs home to mother (virtue intact) and they both die, and the film is reversed and they don't. I'm not making this up!

Amazingly bad in a very sixties way; if this was the sexual revolution give me the PC nineties.

In this 1966 comedy about a 'good girl' trying to get published in a 'bad girl' magazine, Kelly Olsson (Ann Margret) plays a newbie writer with an obsession to get published. Figuring on the "sex sells" angle Kelly writes a sexually provocative story called 'The Swinger' for a popular girlie magazine. When she is turned down by the magazine's sexist editor because she is "too innocent to know about such things". Kelly sets out to prove him wrong by setting up an elaborate hoax to show him just how "debased" her life really is. Although before she even begins to try to pull the wool over the editors eyes, its hard to imagine she is so innocent. Dancing around in nothing more than a blouse and pantyhose for the first part of the movie tends to make her character harder to believe. None the less I loved the movie, although I love most campy 60's flicks! ...and Ann Marget is absolutely gorgeous! Viva Las Vegas is another favorite! I'm pretty sure she wears a lot of the same outfits in that one too!