Salesman

Documentaries are a fairly pervasive genre in today's culture, and an increasing trend is to manipulate the footage in order to further the authentication of one's thesis. Albert and David Maysles' 1969 documentary 'Salesman' however, turns an unflinching eye on its' subjects, sometimes with unnerving and disturbing results.

'Salesman' follows four door-to-door high-end bible salesmen as they travel around the country. The four men have nicknames they've given each other, all describing their sales approach: The Rabbit, The Badger, The Gipper and The Bull. We hear most from The Badger (Paul Brennan) as he takes his leads and tries to pull himself out of a sales slump. The leads that most of the salesmen follow end up being poor Catholic families who can't even afford a dollar a week payment, but are at times talked into it anyway by the sales tactics these men employ.

The Maysles give us an absolutely fascinating look at the world of door-to-door sales, but it is also a disturbing door to open. The pressure that the salesmen use when trying to sell the product, and the struggle that the prospects exhibit, is difficult to watch. In one scene, Brennan goes to the door of a recent customer to pick up their down payment for another of the salesmen and pretty much refuses to take 'No' for an answer, telling her that he's the salesman's boss and is going to have to dock him a fee if she cancels the sale, eventually guilting this family who clearly cannot take on another installment payment into going on with the sale. On the other hand, we also see sales meetings where the pressure is turned on the salesmen themselves, so it's clear that the threats of unemployment are a definite motivator.

I wondered throughout the film if David Mamet had seen this film and subsequently used it as inspiration for 'Glengarry Glen Ross'. From the sales meeting where the manager threatens the salesmen to the characters themselves, I saw several clear comparisons. Brennan is Lemmon's 'Shel' character to a tee, and I subsequently couldn't help chuckling at the image of The Simpsons' character 'Gil'. Whatever specific inspiration 'Salesman' has provided, it is clearly an important film that does not soften its edges. 7/10

The camera follows four Bible salesmen as they follow up on names of Catholic parishioners in Boston and then Florida.

I can understand that the documentary is not for all tastes. There's really no narrative, while we know next to nothing about the four principals. Yet, the results, to me at least, are fascinating, if not entertaining. The four Bible salesmen are a harried crew, near the bottom of a commercial food chain. Pressure to sell goes from ownership to management to salesmen, and finally to prospective customers to buy. And throughout, the camera never wavers, at times lingering over a face in rather enigmatic fashion. Nor do the subjects ever acknowledge camera's presence-- quite a cinematic accomplishment. Importantly, these are ordinary faces, certainly not the Hollywood variety.

To me, the most interesting part are the working class customers. They can barely pay the bills they already have, let alone fork over an extra dollar a week. I'm guessing Badger's burnout comes from years of hustling people who should not be hustled. Of course, the pitch revolves around having a Bible with illustrations that will confirm a Catholic's faith and enrich their lives. I'm supposing the salesmen have to believe that at some level, otherwise how could they continue to pressure poor people to buy. And catch the ride by the ritzy Miami Beach hotels, right before the guys start knocking on wear-worn doors.

Overall, this is quite a remarkable 85-minutes, like nothing else I've seen. I'm not sure what to make of the result, that is, whether there's an intended point beyond the momentary. But either way, the unvarnished glimpses the film provides are definitely memorable.

Paul Brennan is "The Badger". Charles McDevitt is "The Gipper". James Baker is "The Rabbit" and Raymond Martos is "The Bull". However this is not yet another British gangster film from Guy Ritchie but rather a fly-on-the-wall documentary following these four door-to-door bible salesman as they go about their trade and shoot the breeze with one another. Selling for as much as $40 per ornate book, the target audience are mostly poor catholic families who are given a hard sell before being offered a range of payment methods. In the middle of a sales slum, we follow Paul Brennan as he tries to break his losing streak.

Probably the worst job I have done wasn't that bad but was when I was a cleaner 7 mornings a week while also going through university. It felt worse because I also worked weekend evenings in a bar. However I would happily do either of those again if the only other option open to me was telephone or door-to-door sales because to me it is a soul-destroying job. I know some people can excel at it but others scrape by on their commissions, trying to force products onto others that they wouldn't buy themselves. This documentary confirms my thoughts on the job as we follow Paul Brennan on sales calls, conferences and sales meetings. Those familiar with Glengary Glenross will know where they are already and personally I kept seeing Brennan as the Gill character from the Simpsons, frantically just trying to get by. The film doesn't provide much more insight than that because it is very much a fly-on-the-wall affair that lets the characters speak for themselves.

By doing this it lays bare the approach of the sales game. It is depressing for several reasons and it made me feel sympathy for Brennan as often as I felt repulsed by him. He doesn't care about those he is selling to and he lies, applies pressure and guilts his marks into buying something they don't need and often don't actually want. But it is easy to feel for him because he is doing a job. I have never had someone coming door-to-door astonish me with a service or product that I suddenly wanted, especially nowadays, if you want it and can afford it, you probably already have it, but the sales staff still need to sell and Brennan's way is the most basic approach. The Maysles brothers wisely stay out of the way and I was quite amazed at how unobtrusive their camera was even when the sales were in relatively confined rooms.

Overall this is a rather depressing film that could have had more in the way of insight but does well to stand back and just observe. Modern documentaries often lose that so in a way it was refreshing not to have talking heads throughout the footage. Could have been more then but the cold look at the sales business, the sellers and the potential buyers is well done and makes for engaging if rather downbeat entertainment.

'Salesman" is a stark reminder of the evolution of the modern documentary. As a viewer I did not feel manipulated by the editing or the filmmaker's ego or perspective. The film is a historical recording of an occupation from a by gone era that promised all the perks of the American Dream while leaving many that chose it for their career living lives of quiet desperation, poor and void of any significant contribution to society.

One of the thoughts this film left me with was how many occupations in twenty-first century America are sales dependent. Selling oneself, an idea, candidate, lifestyle, fill in the blank for an alternative to "bible." Pounding the proverbial pavement to pay the mortgage with little regard to the negative impact ones profession may have on society or nameless, faceless individuals. In today's world fortunes are made as life coaches, motivational speakers, politics, infomercials, winning American Idol, all variations of selling something to a consumer society that can ill afford the debt.

"Salesman" is a timeless film and a brilliant reminder of the origins of the documentary.

A 1969 documentary about a group of salesman selling bibles to the masses. It's probably most interesting because you see how people lived and worked 40 years ago. The salesmen themselves are interesting but so are the people they meet. Of course they use every trick in their book to sell their bibles ("Did I tell you I'm an Irish catholic?"). Very interesting to see how these men worked in a job which is now very much gone. Alone on the road they share their misery and failings with their fellow salesmen who yawn and offer some half-hearted advice.

Salesman is a real version Glengary Glen Ross 25 years before that movie was made. What we have here is a time capsule of 1969. The decorations in the homes, the clothing, the cars, the way they talk, it's all pretty dated by today's standards. But it's interesting to see how people lived in 1969.