If Ever I See You Again

Saw this movie back in the mid-80's on HBO just as I'd gone to work for a medium-sized advertising agency. The best parts of this film are the ones where Joe Brooks has to pitch his music to clients and deal with them in the recording studio along with their ignorance and complete lack of knowledge. As a jingle writer and producer, Joe knows this dynamic very well, and as portrayed here, it's dead-on - the most accurate and honest part of the film. It's extremely relatable if you're in the advertising business. Joe Brooks probably has a hundred stories that are just as funny and inane as the ones presented here, maybe enough for an entire film. That might wear thin pretty quickly, but it would more entertaining than the bulk of "If Ever I See You Again."

There are different types of bad movies.

This falls into the pretentious bad category, which is the most fun. It is the sort of movie created by someone who takes himself far, far too seriously. He has a degree of talent but not nearly as much as he thinks he has so his strivings for Meaning and Significance and Truth are as clichéd as .... a commercial.

Joe Brooks, a jingle writer of the era, was the 'creative genius' behind this effort. Director, writer, star, teeth grindingly sappy ballad writer. Hey, it was the 'auteur' era so why not get in on the action ? Fortunately, the summer special effects blockbuster was discovered at precisely that time so the threat of Joe Brooks, auteur, was nipped in the bud.

You know what I loved about this film ? That both Hack and Brooks wore glasses. In 1978, that was a breakthrough! Remember all the film fatales that wore specks and then when they removed them were deemed beautiful ? Or even the ones like Dorothy Malone in The Big Sleep and many others that had to remove them when they wanted to impress the guy ? Well today lots of girls wear glasses; it's a style thing and I would bet that no one under the age of 25 understands the importance of facial lenses in film. In the old days it just did not happen that a romance could develop between two four-eyes ( or eight eyes in this case) But it did in this film and THAT single thing is what makes it great.

I believe I've enjoyed this movie more than any other love story that was never promoted. I wish J. Brooks would write,direct, and act in more movies. By the way, I thought the music was exceptional considering that I had never heard any of them before. This ranks as a "10" in my book.

This is indeed "funny": you either LOVE or absolutely HATE this movie: 40 % (!!!) of all viewers indeed give this a (10 (TEN !!) and app. 21, 22 % give this an 1 (AWFUL !), and then there's hardly anybody in between. Ain't that strange ??! (Frankly, I also don't quite get it how it ends up at low 2,8 with such a rating schedule ? shouldn't it have some app. 5-rating then ...???).

Well, I saw this movie some 20 years ago on TV, some Saturday or Sunday matinée viewing and I liked it then (but then again I was a teen in those days). It impressed me enough to buy the 2 LP-set, ordered it from the USA. I have not listened to it also for a decade or more, but I can still remember the song well enough, since I played it A LOT then.

Now I wonder, should I see it again and I guess, probably not. Older and of course more cynical today then 20 years ago I would probably also give it a lower rating and why spoil an old memory ? :-) I don't rate it, 'cause my opinion is not warrant anymore after such a long time since seeing it, but it was nice and it is probably one that one should see when being young ...