Beer

I caught this when it first came out, and considered it a lame-ass attempt at Brooks-style humor.

Just rented it for a buck yesterday, and it actually turned out to be halfway funny. Just getting to see some old *real* beer commercials was worth a point, and Loretta Swit showing off her withered dugs via various plunging necklines gained it another. Dick Shawn and A.J. Mars are always great (especially that final "sensitive" commercial). And seeing David Alan Grier get in some practice for his later "In Living Color" bits was keen.

I give it 6 out of 10.

A struggling beer company employs a new ad campaign conceived by 'Hot Lips' Houlihan and lensed by Larry Sander's Director based on three losers (David Grier, William Russ, and Saul Stein, WOW talk about life imitating art)whom happened to be in the right place at the right time & get credit for foiling a robbery. The satire falls flat. While there ARE a few chuckles here and there, the movie as a whole makes you gassy. Skip this one, and either go to your favorite bar & drink real beer instead or just keep waiting for Coupon: The Movie.

My Grade:C-

Where i saw it: Showtime

I get it, I'm politically correct now. But there was a time when this was not yet the norm. As a woman, a few scenes here are hard to swallow. However, this film is very funny, understanding its context, its time. Be prepared to be pleasantly surprised by the ancient iconic beer commercials and the stories behind them, the ridiculous world of advertising. David Allen Grier and Lorretta Swit make it memorable, yet the genius behind this film is in its direction. Patrick Kelly fully understood the ins and outs of the ad world, the writing is pitch perfect too. This is a film for advertising geeks, but it will also entertain those outside the ad world too. Enjoyed it thoroughly!

This film is going to rub certain people the wrong way. Specifically Blacks, women, and gays might take some offense. On the other hand, "Beer" is no more offensive than some "Saturday Night Live" skits. The acting is very good, with Rip Torn, Loretta Switt, and David Alan Grier, especially memorable. Kenneth Mars, in a supporting role, steals every scene he's in. There is some slapstick, along with at least a bunch of dark humor. Three average guys become heroes to the average American beer drinker, while their commercials make Norbecker Beer sales surge. "Whip out your Norbecker". Recommended viewing..................... - MERK

Watched this piece ONDEMAND because the description was kind of outlandish. This film stinks of cocaine, the opening scene alone must have cost at least five figures in blow to film. This is a racist, homophobic piece of garbage that plods along for a good 1hr and 22mins with absolutely no direction. I am a little confused on how this has good reviews here. I won't bother telling you the plot line because as far as I can tell there is no plot. I'm pretty sure everyone showed up to the set everyday did giant lines, dressed Loretta Switt in plunging necklines to show as much flapjack breastage as possible and yelled action; letting the cast improvise in a cocaine frenzy. Much like real beer this movie nearly caused my liver to fail half way through. Save your money, and watch 'Strange Brew' instead.