The Associate

Watchable if nothing else, this Whoopi Goldberg vehicle doesn't reach for the stars, but instead weaves social commentary on the glass ceiling and racial prejudice into the comedy of a business whiz (Goldberg) who invents a fictitious business partner when she finds she can't advance on her own merits, apparently due to her gender and race. But the ruse becomes difficult to manage as various investors demand to meet the elusive "Mr Cutty", and Goldberg resorts to costumes and well-staged theatrics to hide the fact that Cutty doesn't exist.

Reasonable supporting cast features Tim Daly as a sleazy corporate type, ubiquitous to just about every film that depicts 'corporate America', Dianne Wiest as Goldberg's chronically under-appreciated right-hand woman, Eli Wallach as an old-school investor keen to meet the elusive Mr Cutty, and Austin Pendleton as a bookish inventor and CEO on the brink of bankruptcy until Goldberg can restore his standing. Blink and you'll miss Colleen Camp in a very minor role as a detective.

Occasional slapstick and farce, fused with the usual dry-wit for which Goldberg is accustomed, it's a studio picture with all the typical hooks and clichés, nevertheless, very mild and satisfying. And as a footnote, good to see Bebe Neuwirth in a particularly sultry role as an all-too-eager business associate to Wallach; she has a couple of scenes sans most of her wardrobe that are quite revealing.

Don't usually like Whoopie starrers, but she really does herself proud in this funny but sadly true account of discrimination against women in the business world (and others - academic, entertainment, etc.). Amusing and clever film, but you have to be a working woman to really appreciate its truth and poetic justice.

THE ASSOCIATE ***1/2 Talented, competent executive Whoopi Goldberg decides to handle business her own way by starting her own Investments company after a nasty team player (Tim Daly) steals her job promotion. The story quickly makes us sympathetic disbelievers in Goldberg's success, however, as female discrimination hinders her from getting clients. What she plans on doing is nothing short of unlikely and strangely entertaining: Making up a wholly fictitious male associate and pretend all of her ideas are his. Her bond with Dianne Wiest, an endearing secretary who eventually starts working for her, enriches their characters as Goldberg finesses between managing her coming-of-renown business now that there is a "man" in charge of the whole thing, and dealing with the anti-feminist preferences of the Investments/Marketing business. When the third act is reached, the star actually has to impersonate the man she has made up...which makes for one of the funniest scenes when sexy stock-broker Bebe Neuwirth tries to seduce "him." Lots of fun.

Never having seen this film, we decided to take a chance with it. We were quite surprised to learn this Hollywood film is based on a French one, "L'associe", written for the screen by Jean Claude Carriere and based on Jenaro Prieto's novel "El Socio". Daniel Petrie, its director is working with Nick Thiel's adaptation, which appears to have been a vehicle for its star, Whoopi Goldberg.

Some comments have compared this movie with "Working Girl", a film that also dealt with a smart woman working in the financial world, one of the themes in "The Associate". We are introduced to an intelligent woman, Laurel Ayers, who happens to have three things going against her, she is black, a woman, and is intelligent enough to merit a promotion in the Wall Street firm she works for. Unfortunately, it comes as no surprise that Laurel is passed and her co-worker, Frank, gets the good job and becomes her boss.

The film is mildly funny, as Laurel goes to make a name for herself by creating a "silent" partner, Mr. Cutty, who is never seen. The financial world is all in a frenzy to meet him, and the hilarious appearance at the Plaza Hotel, instead of making things clear, contributes to his myth.

Ms. Goldberg is delightful to watch. Dianne Wiest makes an impressive appearance as the loyal Sally, who is an under appreciated woman. Timothy Daly is perfect as the egotistical Frank. The supporting cast is good. Bebe Neuwirth, Eli Wallach, Austin Pendelton, and a funny Lanie Kazan as a financial gossip writer.

While the film is predictable, it offers some funny moments.

Women's lib would really go for this 1996 film about a woman who loses a promotion to her fellow worker despite her better experience and seniority.

Since she will now be a subordinate to this guy, she quits and forms her own investment group. She is aided by a very frumpy Dianne Wiest.

When she can't get anywhere due to her sex, she invents a male partner to get her ideas accepted.

The film is a funny one and when Whoopi is forced to "produce" this partner, she gets a costume with the white face of a Marlon Brando mixed with a Thomas Jefferson profile and hair-do. That part is really hilarious.

Of course, there is more fun ahead when Whoopi is accused of killing this partner and Wiest is accused of being an accessory to murder.

With all this, the film is highly predictable but go enjoy it anyway.