Be Kind Rewind

For the first half hour, Be Kind Rewind is a fairly dull little comedy. It improves markedly when the central premise kicks in, in which two dopes wind up filming shoestring remakes of famous movies. Then it becomes very enjoyable in a silly sort of way, and sustains that for much of the next hour.

The last half hour of the movie relies less on humor and more on the good feeling the characters have engendered during the film. This last part is kind of nice, but it's not all that funny and I never felt strongly enough about the characters to really connect with the final part.

In the end, I feel the problem with Be Kind Rewind is (and this is not something one says often) that it is not a one-joke movie. Because the one joke is really funny, and the problem is all that stuff meant to make that one joke part of a genial movie that attempts to say something about community and making films for love and that sort of thing.

It's a very well-intentioned, sometimes very amusing movie, but I found it way too uneven.

I missed this film at Sundance, caught it as soon as possible, and I wasn't disappointed. Despite being privy to the exhaustive fine-tuning of an indie film with an improvised feel, watching "Be Kind" I could absolutely believe it came together as quickly and spontaneously as the snippets of "sweded" films. This was part of its charm and I think Gondry's intention.

All the actors were engaging, and genuine heartfelt emotion - most definitely by the surprising, naturally pitch-perfect Mos Def - transcended the dialog, plot points and general wackiness.

The Fats Waller thread was just random enough and very skillfully and satisfyingly woven into the story from beginning to end. This and many other details - including touches like lovely Mia Farrow's curiosity about supernatural films and Sigourney Weaver's brief take-charge turn - convinced me that Gondry put quite a bit of thought and skill into perfecting the film's endearing awkwardness. It might not be to everybody's taste, but I think it was a great idea, executed and seasoned just right.

This is the latest brainchild of Michel Gondry the one time video maker turned director of 'Eternal Sunshine..' and 'The Science of Sleep' and once again there's a visual feast on offer. On many levels this is just a clever comedy but on many others its much more than that, it is a homage to film-making as a whole, the death of artistry in the face of technology, the sense of community that cinemas can bring in a world where cinema is struggling against the internet and apathy. Jack Black and Mos Def play at odds friends who have an outlet running the local video store 'Be Kind Rewind', with the huge DVD emporium down the road the business is struggling and in danger of being pulled down to make way for condos. After a freak accident wipes all the tapes in the shop the pair decide to remake all the films rather than get caught and lose the shop and this then is where Gondry et al step up to the mark and let their imaginations run wild with hilarious consequences. The first film they make is 'Ghostbusters' and it sets the premises of what is to come as they do their own versions of 'Robocop, Lion King, Rush Hour 2 and Men in Black to name but a few. Black and Def play off each other really well but it's the ingenuity in the sets and lo-fi costumes that make all these little twenty minute 'Swedes' (The tapes are described as having come from Sweden as an excuse for higher rental fees and longer wait times) brilliantly funny. They are even available to watch online and you're also encouraged to make your own! The story is for want of a better word silly and my only criticism I have is that Gondry tends to be too whimsical and over idealistic at times but that said he is portraying a fantasy world where he can play like a child with bits of old rubbish and sticky back plastic and come up with stunning arty creations that shine on screen. With so much subject matter to work with Gondry picks films that he is sure most people will have seen, although I hadn't seen 'Rush Hour 2' and so struggled to find all of that section funny, so on the off chance you haven't seen any of the films being Sweded you may wonder what the hell is going on. Be Kind.. is not a new story or even a new idea but it has new things to say about the state of the industry, copyright law and ownership that hide subtly below the comedy and it is so full of visual ideas it's a film you could quite easily watch again. Not as dark as 'Eternal Sunshine' and slightly better than 'Science of Sleep' Gondry is proving he can do aesthetically great lo-fi films without the lure of CGI or the Hollywood big budget. Like the war between VHS tapes and DVDs Gondry is taking on the big boys and coming out relatively unscathed.

Just reading a brief synopsis got me fairly hyped for Be Kind Rewind. The film was written and directed by Michel Gondry, who directed my favourite movie in the last five years, Eternal Sunshine of the Spotless Mind, so it was a no-brainer that this would be a movie I would want to see. But unfortunately, the idea seemed to be a whole lot better than the final product.

Mike (Mos Def) works at an aging video rental story in New Jersey run by Mr. Fletcher (Danny Glover). Despite the advent of DVD, the store only carries VHS tapes, and rents them to local customers at a fee far cheaper than the usual rental store. The store is apparently a landmark, so Mr. Fletcher does not want to give into local developers looking to turn the block into a nice piece of real estate. He leaves Mike in charge for a few days, but leaves specific instructions for him to not his friend Jerry (Jack Black) into the store. He does, and after a rather amusing accident, Jerry manages to erase all of the tapes in the store. To help cover this up, Mike and Jerry begin to film their own versions of the films.

It sounds creative on paper, but Be Kind Rewind is too muddled in subplots to really take advantage of its outrageous idea. The entire landmark dispute becomes rather boring and annoying right after it is mentioned, and the frequent mention of jazz musician Fats Waller loses its sentimental and nostalgic touch far too early on in the film. It just lacks the focus of Eternal Sunshine, and lacks the daring scope of The Science of Sleep, another film by Gondry. While Sleep was not all that great either, it seems to have had a much better grip on the point of the movie than Rewind does. It mopes around far too much, and I found myself more bored than I ever thought I would be watching it. I wanted to be interested, but the film did not make for many interesting moments. It has a sense of purpose and clearly knows what it wants to accomplish, but allowing it to seems to be an issue the film can never overcome.

One of these reasons may be the lack of depth in the characters. We learn very little about Mike or Jerry, and their pasts and motivations seem to never come up. We just know the basics, and that seems to be enough. Ditto for Mr. Fletcher, the frequent customer Miss Falewicz (Mia Farrow) and Alma (Melonie Diaz), who seems to get thrown into the mix rather randomly half way through the film, and never seems to fully materialize as anything other than being a female in a primarily male dominated main cast. Gondry clearly has a point for these characters to be here interacting (and a couple of curious supporting characters like Irv Gooch's Wilson, who lend the film a lot of its laughs), but he does not seem to want to make them be anything more than near one-dimensional cut-outs. I do not want to make them seem as simplistic as that, but more often than not, I really found myself not seeing anything other than that.

When the film actually gets to its key drawing point, the re-filming of the VHS movies (or sweding as the film refers to it as), it does bring in a lot of that creative depth Gondry is known for. Using many different angles and stylistic devices, Gondry remakes specific scenes out of these movies with ease, and brings a lot of humour to them as well. Watching Def and Black redo Ghostbusters is absolutely hysterical, as is their redoing of Driving Miss Daisy, King Kong, We Were Kings and 2001: A Space Odyssey. But unfortunately, these scenes are really short and sweet, and many of them are never lingered on. Frequently, they are only mere seconds long before the next sweded movie scene comes in. At one point, there is just a scrolling list of movies that are being redone, but barely any are shown on screen. It is a little disappointing, but I did really like the footage that is shown.

While the film's storyline is a little winded, and the character development is a little off, the actors themselves do really well.

Def continues to impress, and helps carry this film from beginning to end. I am never really impressed with his work, but he seems to have a knack for making his characters enjoyable and very human in their design. He just seems to have that natural acting talent that every young actor tries to have, but never can truly create for themselves. Even in its most boring sections, Def delivers a great performance that is insightful and more introspective of what the film could have been had Gondry put more effort into it.

The same goes for Black, who continues to redefine himself as an actor. On one hand, he does his usual screwball schtick to its finest degree, and gets plenty of laughs for it. But on the other, he really develops his dramatic side, one that is seen only in the likes of King Kong (where his performance is not nearly as well liked as I think it is) and pretentious fare like Margot at the Wedding (which I doubt many people will ever attempt to see). It is a fine balance, and Black walks it perfectly throughout the film, and gives a solid performance for one of the film's most undefined characters. Kudos to him for really making something of it.

While the rest of the supporting cast does fairly well for themselves, none ever match the charisma or the chemistry that Def and Black share. And in a film that is disappointing already, that makes it all the more worse.

7/10.

This is a silly but harmless fun piece of fluff, guaranteed to put some smiles on your face and give you somewhat of a feel-good feeling when it's over. I'm sure that was the intent, and very little more. It wasn't made to astound anyone or provide huge laughs. Yet, it has a lot of charm and subtle humor.

It's a ludicrous story, so you just can't take anything seriously. The premise is unique: two guys converting a dying video rental store into a success by taking blank tapes of famous movies and making their own 20-minute versions! The new "movies" are so bad, they're good and the neighborhood starts making requests and renting the new "sweded" movies like hotcakes. Goofy? Sure. Tons of plot holes? You bet......but a nice movie.

The more films you know, beginning with "Ghostbusters," the more you'll enjoy this as the guys make these cheap knock-offs on budgets of about a hundred bucks! In addition, Jack Black, Mos Def, Danny Glover and Mia Farrow were all fun to watch.

It's no award-winner, but you could do a lot worse.