A really modern innovative approach initiates the audience into the angst of sudden internet fame. The premise is timely and is 100% believable in terms of the pitfalls of intense online attention, and the corruption of self that comes from corporate branding one's life.
Casey Killoran is wonderful in the lead role as Marsha Day, always engaging, vulnerable at times but typically rough around the edges despite the thick veneer of personality coated on her like makeup by her brand managers. The supporting cast is terrific, there are some really memorable performances all around, impressive considering the volume of actors needed to tell a story that needs lots of eyeballs and personalities layered on top.
This movie is funny, serious, whimsical and dystopian all at the same time, which is quite hard to pull off.
