Three best friends living their glamourous lives as they take on New York City. Which chick flick could that possibly describe? The Bold Type made a bold move when it stepped up to the podium to compete with the countless well established New York City based chick flicks. It had a point to prove before it even began. Relationships, drama, careers and sex, this show couldn't be more cliché right? Wrong.
'Well I am so happy to see all your bright, shining, young, ethnically, sexually and gender-diverse faces this morning so we can hammer out the issues that really matter to today's woman.' That line right there is an instant indication of exactly what The Bold Type is all about. It's relevant, it's unprejudiced and it speaks millennial. Editor-in-chief of Scarlet Magazine Jacqueline Carlyle (Melora Hardin) is the boss we all wish we had. Kicking Miranda Priestley's ass, she kills the boss bitch stereotype and embraces the role of the inspiring superior. Protagonists Jane, Kat and Sutton certainly lucked out with this one. No more back stabbing and cat fights - this is the show that screams girl power.
While The Bold Type does follow the conventions of most female targeted New York dramas, its implication of modern and relevant issues sets it aside from the rest. Taking advantage of social media platforms and the impact they have upon a young adult audience, The Bold Type thrives on the inclusion of modern media, quite obviously establishing the contemporary nature of the show. Scarlet Magazine takes leaps and bounds towards changing the image of women's magazines. From make up, clothes and sex to expression, acceptance and self empowerment, this publication creates the foundation for a show that addresses real and current issues.
A Muslin lesbian artist, talk of female masturbation and stalking your ex on social media, The Bold Type embodies relatable content for young women and normalises topics that were once considered taboo. The inclusion of trending global topics and issues is what gives The Bold Type its edge. The show modernises glam New York stereotypes introducing a fresh and rejuvenated take in order to appeal to a whole new generation. Presenting the perfect balance between empowering and dishy, The Bold Type could very well be the next Sex and the City.
