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Morgan Spurlock reignites his battle with the food industry - this time from behind the register - as he opens his own fast food restaurant.Morgan Spurlock reignites his battle with the food industry - this time from behind the register - as he opens his own fast food restaurant.Morgan Spurlock reignites his battle with the food industry - this time from behind the register - as he opens his own fast food restaurant.
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Over ten years after his ground-breaking documentary Super Size Me had a dramatic impact on the fast food industry, filmmaker Morgan Spurlock returns to the film that made his name, with the sad realisation that nothing much fundamentally has changed. However, the most popular 'junk food' now has become chicken, which calorifically is the best of a bad lot. But all is not as it seems, as Spurlock delves into the inner machinations of the American chicken industry, and how they twist things to make them not as they seem, whilst endeavouring to set up his own chicken store, where everything is as natural as it claims.
Super Size Me was a small, independent film, with a high concept regarding one guy's determination to eat nothing but fast food for a month, that went on to have quite a cultural impact, resulting in various big name franchises (chiefly McDonalds) adopting a more balanced, healthier menu. This (typically belated nowadays) follow up film (which I only learned about when I saw it featured on Amazon Prime) has received even less publicity (premiering on these shores in January of this year despite being released in 2017!) and won't have anywhere near the same outcome (marred even more by Spurlock's alleged #MeToo indiscretions.)
Despite being on far less of a pedestal, Spurlock approaches his new project with the same passion he spearheaded his original 2004 film with, whilst not forgetting to inject it with plenty of light relief, which his naturally affable personality allows with no problems. Whilst he seemed to be highlighting general ignorance with regards to healthy eating practises last time, here he seems to be honing in on outright corruption, highlighting the chicken industry's exploitation of the poor, oppressed farmers forced to go along with their plans, and the corporate duplicity with regards what the public are told is really (for instance) 'free range' and not 'hormone injected.'
The 'eat nothing but junk' gimmick was what drove much of the first film, and with the novelty not as strong here, it doesn't have quite the same kick. But aesthetically, there's nothing wrong with it, Spurlock guiding it all along with the same gusto that made the last film work so well, and only marginally less so here. ***
Over ten years after his ground-breaking documentary Super Size Me had a dramatic impact on the fast food industry, filmmaker Morgan Spurlock returns to the film that made his name, with the sad realisation that nothing much fundamentally has changed. However, the most popular 'junk food' now has become chicken, which calorifically is the best of a bad lot. But all is not as it seems, as Spurlock delves into the inner machinations of the American chicken industry, and how they twist things to make them not as they seem, whilst endeavouring to set up his own chicken store, where everything is as natural as it claims.
Super Size Me was a small, independent film, with a high concept regarding one guy's determination to eat nothing but fast food for a month, that went on to have quite a cultural impact, resulting in various big name franchises (chiefly McDonalds) adopting a more balanced, healthier menu. This (typically belated nowadays) follow up film (which I only learned about when I saw it featured on Amazon Prime) has received even less publicity (premiering on these shores in January of this year despite being released in 2017!) and won't have anywhere near the same outcome (marred even more by Spurlock's alleged #MeToo indiscretions.)
Despite being on far less of a pedestal, Spurlock approaches his new project with the same passion he spearheaded his original 2004 film with, whilst not forgetting to inject it with plenty of light relief, which his naturally affable personality allows with no problems. Whilst he seemed to be highlighting general ignorance with regards to healthy eating practises last time, here he seems to be honing in on outright corruption, highlighting the chicken industry's exploitation of the poor, oppressed farmers forced to go along with their plans, and the corporate duplicity with regards what the public are told is really (for instance) 'free range' and not 'hormone injected.'
The 'eat nothing but junk' gimmick was what drove much of the first film, and with the novelty not as strong here, it doesn't have quite the same kick. But aesthetically, there's nothing wrong with it, Spurlock guiding it all along with the same gusto that made the last film work so well, and only marginally less so here. ***
'Super Size Me 2: Holy Chicken! (2017)' attempts to pull the curtain back on the new craze of so-called 'healthy' fast food, focusing specifically on chicken-based chains such as Chick-fil-A. It goes about doing this by showing host Morgan Spurlock (whose admission of sexual harassment kept the piece in purgatory for a couple of years) attempt to start his own fast food restaurant. For a while, it isn't clear exactly why he's doing the very thing he condemned in the movie's predecessor. The way in which he seeks to erroneously market his food as healthy, his chicken as humanely cared-for, his intentions as pure is all just a little too unironic for my liking. Plus, the picture is shot and edited in a bizarrely chaotic, almost amateurish fashion. Eventually, though, something clicks and the affair's true intention becomes crystal clear. Though it isn't the most outwardly scathing of exposés, it's certainly a condemnation of the thuggish culture surrounding 'big chicken' (five chicken-farming companies who provide birds for the entire United States) and the way in which they mislead the general public (which, to be fair, the fast food chains themselves also do), bully farmers and basically make their own rules. There are many eye-opening moments in the movie, especially as it moves into its second half, and its exploration of what goes on before the food arrives at our tables is often actually a little upsetting (thankfully, there's no footage of the killing floor itself). Spurlock is an engaging host (if not necessarily, by his own admission, a great guy) and, once it's clear that he intends to use the information he's gaining as activist ammunition, it's easy to want his experiment to succeed. When everything comes together, it's incredibly satisfying. The picture's pay-off is nearly ingenious; it's the sort of thing that makes you smile because it's so clever and it eliminates any remaining doubts that your host may have truly sold out to the dark side. In the end, though, will it make a difference? Its predecessor did seem to have some effect - after all, this 'new' health craze can't have come from nowhere (though it obviously didn't solely originate with a single documentary) and McDonald's did remove the 'super size' option suspiciously close to the thing's release. If anything, though, I think the movie just proves how willing people are to put their blinders on if it means they can have a clear consciousness. It's not like this stuff is a state-guarded secret; you can find out all sorts of stuff about the food you eat simply by going online. If you show most people a chicken, they'll consider it cute and wouldn't dream of killing it - much less eating it. If you walked into a kitchen with that same chicken and emerged with a fried chicken sandwich, those same people would wolf it down like an animal. Documentaries like this try to show us that we aren't free from blame, that our choices do have an impact whether we like it or not. At the very least, they're able to show us the companies that feed us aren't above lying to us; in fact, that's their very foundation. Ultimately, I think that the film is better than its predecessor, primarily because its central concept is resonant right the way through. It's enjoyable, yet informative and it's told from a very relatable perspective. I just kind of wish that the denouement delved a little deeper into Spurlock's post-'grand opening' plan. 7/10.
Morgan does a great job to showcase the different actors in the value chain of the chicken industry. The chicken are treated unnaturally to make them grow fast, the farmers are treated poorly so that they are in debt, the big chicken companies using clever marketing tricks to provide a false perception of the chicken product.
so now what? well, i think the consumers has the power by being active in promoting transparency and fair treatments of the people and animals in this value chain
so now what? well, i think the consumers has the power by being active in promoting transparency and fair treatments of the people and animals in this value chain
Morgan Spurlock is back but thankfully is not again gorging himself on junk food to make himself sick to wean us all off junk food. Many may try to deny it but his first movie was seminal, and made a far bigger impact than many insiders are willing to admit. Not that it has stopped the junk food juggernaut, and this movie takes another step to raise points again on the inhumane parts of the industry.
To get it out the way, there have been allegations made against Spurlock from his personal life which are public which have overshadowed this documentary. This review is not the appropriate place to discuss them, but I can see why it led to a more muted response from some to its release.
Anyhow, Spurlock in this documentary is as affable and witty as ever, showing the chicken rearing and fast food industry reality, but also importantly the disgusting abuse of the farmers by the oligipolies who ultimately pull the levers. I liked the honesty and I respected the farmers in this too, but sadly there was no positive conclusion to the battle for the farmers. Hopefully that will come with support from this movie.
This film is not revolutionary as was the first one, mainly as Netflix has seen a huge growth in similar style documentaries in recent years which also have exposed the truth about the food industry. Nevertheless it's very informative and issue raising.
This film is not asking you to go vegan, it's just asking you in a friendly way to think again about our food industry. That is something to admire. I honestly would urge people to watch this. It has heart and is genuine. Biased maybe but the counter arguments are not going to wholly add up.
Go out, self serve and gorge yourself on this documentary. You'll learn something good, and hopefully will help play a part to direct the food industry into better practises.
To get it out the way, there have been allegations made against Spurlock from his personal life which are public which have overshadowed this documentary. This review is not the appropriate place to discuss them, but I can see why it led to a more muted response from some to its release.
Anyhow, Spurlock in this documentary is as affable and witty as ever, showing the chicken rearing and fast food industry reality, but also importantly the disgusting abuse of the farmers by the oligipolies who ultimately pull the levers. I liked the honesty and I respected the farmers in this too, but sadly there was no positive conclusion to the battle for the farmers. Hopefully that will come with support from this movie.
This film is not revolutionary as was the first one, mainly as Netflix has seen a huge growth in similar style documentaries in recent years which also have exposed the truth about the food industry. Nevertheless it's very informative and issue raising.
This film is not asking you to go vegan, it's just asking you in a friendly way to think again about our food industry. That is something to admire. I honestly would urge people to watch this. It has heart and is genuine. Biased maybe but the counter arguments are not going to wholly add up.
Go out, self serve and gorge yourself on this documentary. You'll learn something good, and hopefully will help play a part to direct the food industry into better practises.
Excellent film. Eye opening. Funny, accurate, controversial. Spurlock scores another urgent and necessary exposé on the eating culture in America. One might as well become vegetarian- you won't ever look at poultry the same way again.
Did you know
- TriviaThe restaurant was open for four days in 2016 at a former Wendy's restaurant in Columbus, Ohio. As of Dec. 2019 the site remains vacant.
- GoofsThe movie was made in 2016 but inside the restaurant there are posters comparing chicken sizes between the year 2000 and 2019.
- Quotes
Morgan Spurlock: [Repeated line to customers] Honesty never tasted so fresh
- ConnectionsFeatures Super Size Me (2004)
- SoundtracksNothing But Chickens
Written by Jeff Meegan and David Tobin and Tim Garland
Performed by Ray Gelato, Jeff Meegan, David Tobin, Tim Garland
- How long is Super Size Me 2: Holy Chicken!?Powered by Alexa
Details
- Runtime
- 1h 33m(93 min)
- Color
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