Coca-Cola: Hey Kid, Catch!

A jolly cute idea that was quite typical in some commercials for many brands out there but today might not appeal all that much. In "Hey Kid, Catch!" a boy (Tommy Okon) gets the chance of greeting his favorite football player 'Mean' Joe Greene at the end of the game, as the man limps back to exit and aids the injured with the refreshing bottle of Coca. Obvious that there's two other surprises on the way but it's best to not reveal it.

Let's face it, the product always knew how to attract viewers and buyers as they had a great marketing team that knew how to catch audiences attention in a unique manner.

From the classic early years of those colorful advertising posters to the polar bear TV commercials (this one sent all over the world), to this one starring a famous sportsman to the ones featuring a pre-fame Keanu Reeves, Coca-Cola (or Coke) hits the target 99% of the time and with a great effect. This one plays out with the fun dream idea of a kid meeting their favorite personality, the lovely interaction between both, and the product serves its ultimate purpose. It works, despite being a heavily cliched idea. 8/10.