iotaonaspinningrock

Rotten is predominantly an American-centric documentary aimed at creating awareness around food-related crimes and scandals, particularly those which impact upon American food producers. Generally less emotionally 'shocking' than many similar 'food revolution' films, Rotten somewhat lacks information around how individual consumers might take meaningful action towards a better system, and acts instead to expose crime and corruption occurring, leaving viewers to draw their own conclusions. The series has a limited approach to tackling serious global food issues as, instead of looking at each issue from a broader perspective and investigating all components, it directs itself more towards discussing specific cases and individuals within each industry. Though only narrowly addressing the greater issues, the cases within themselves are interesting 'food for thought' and in the least the series may help to promote important wider awareness and discussion around sustainability, ethical food production, mass-scale production issues, food quality and responsibilities of producers and consumers.