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Bewakoof

3 min readAug 4, 2023

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Even the tiniest detail matters!

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What you should know about Bewakoof?

  1. Bewakoof was founded in 2012 by two creative entrepreneurs, Prabhkiran Singh and Siddharth Munot.
  2. The duo started their journey by selling printed t-shirts on their website, with a vision to bring humour and fun into the lives of today’s generation.
  3. As they gained popularity, Bewakoof expanded its product range to include various trendy apparel items, mobile covers, backpacks, slides, mugs, and more.
  4. Their quirky and humorous approach resonated with the youth, and Bewakoof quickly became one of India’s leading online fashion brands.
  5. With a focus on direct-to-consumer (D2C) sales, Bewakoof managed to create a strong and loyal customer base.

Summary:-

“Bewakoof! 📢
Before you jump to conclusions, let me clarify — I’m not calling anyone ‘Bewakoof’ (foolish)! I’m just bursting with excitement to share the awesome tweaks I’ve made to the Bewakoof App’s home screen. It’s incredible how even the tiniest details make a big difference!

Now, why Bewakoof? Simple — I’ve been a loyal fan for years! Their pocket-friendly and top-notch clothing perfectly suits my comfort-driven style.
As a design enthusiast, I recently dove into their app with a newfound attention to detail (pun intended) 🚨, and guess what? I spotted a few heuristic issues. So, I decided to roll up my sleeves and iterate on these hiccups — and of course, explain why these changes are vital. 🚀

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Let’s have a look at the the Problems:-

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Time to level up the user experience!
First up, the Banner Section — where we have the Flash Sale, Discounted price, and hours remaining too close for comfort.
1.Problem: Objects packed too tight!
You know the Law of Proximity, right? Well, when elements get cramped, they lose their charm. So, let’s give them some space and make it aesthetically pleasing!
Solution: Equal Spacing, yes!
Next, the Slider Section:
Right below the Flash Sale, we’ve got three awesome T-shirts, but their frames are playing the size game.
Problem: Symmetry AWOL!
Asymmetry and disorganization don’t jive well with our peepers. We need some balance in our lives!
Solution: Bring on the alignment magic!

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Let me know what you feel about the iteration and hierarchy in the comments.

Thank you for reading!

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Padmini Bhatia
Padmini Bhatia

Written by Padmini Bhatia

Hi I am Padmini Bhatia, a UX/UI Design enthusiast and a Fine Artist. I am currently a fellow @growth school and learning different aspects of design.

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