Privacy-first web analytics

Measure Revenue, Product Usage, and Real User Behavior

MetricsWave is a lightweight, event-driven analytics platform that shows you far more than pageviews. See what people do inside your product and what actually earns money.

No cookies, no personal data stored. Fully compliant with GDPR, CCPA, and PECR. Built and hosted in the EU.
1,000+
companies tracking with MetricsWave
20M+
events processed in the past year
99.9%
uptime you can rely on
What you get

Analytics that goes beyond visits

Track revenue, understand how people use your product, and find what drives conversions — not just where traffic comes from.

01

Revenue tracking that connects the dots

Turn every interaction into a revenue signal. Follow sales, subscriptions, and conversions with clear attribution back to the campaigns and features that drive them.

02

Beyond bars and lines

Model your data the way your business actually works. Build conversion funnels to see exactly where sign-ups and purchases succeed or stall.

03

Dashboards on your terms

Arrange your dashboard around the numbers that matter most to you, whether that's visits, registrations, sales, or deployments. Pin what you care about to the top.

04

Real-time event monitoring

Watch the moments that count as they happen. Get notified on key events, catch issues early, and even log errors or production releases.

05

Full product analytics

Understand the complete picture, from feature adoption and user journeys to conversion funnels and business KPIs. Track anything through a straightforward API.

06

Drop-in integration

Getting started is usually a copy-and-paste. Clear docs cover the major frameworks so you can be live in minutes, on any site or app.

A closer look

Everything you can measure

From funnels and revenue to real-time monitoring and full product analytics — model your data the way your business actually works.

Not just bar or line graphs

Register and measure your events exactly the way you want. There is nothing better than a funnel to understand how registrations, sign-ups, or sales really flow — where people move forward and where they drop off.

Revenue tracking made simple

Transform every interaction into a revenue insight. Track sales, subscriptions, and conversions with detailed attribution, then add custom parameters to see which features, campaigns, and user actions drive your most profitable channels.

Customize your dashboard as you want

Your business, your rules. Arrange the dashboard to your liking and pin the metrics that matter most to the top — visits, registrations, sales, deploys, whatever you need to watch every day.

Experience every critical moment in real time

Track every important event in your product, receive notifications, and monitor potential issues as they happen. You can even log error messages or production deploys to see exactly what is going on.

Complete product analytics

Track every aspect of your product's performance, from user engagement to revenue generation. Monitor feature usage, user journeys, conversion funnels, and business metrics — and with the API you can track everything from user actions to deploys.

Seamless integration

Getting started is quick and easy. We provide clear documentation for the major frameworks, and in most cases it is simply a copy-and-paste process to go live on any website or app.

Why MetricsWave

Why teams choose MetricsWave

A privacy-first alternative that keeps the depth of a product analytics tool without the cookies, the bloat, or the vendor lock-in.

vs

MetricsWave vs Google Analytics

Get the revenue and product insight GA never surfaced cleanly, without cookies, consent banners, or data sampling — and without handing your visitors' data to an ad network.

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MetricsWave vs Plausible

Everything you love about simple, privacy-friendly analytics, but fully configurable: model custom events, funnels, and revenue instead of pageviews alone.

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MetricsWave vs Fathom

The same lightweight, compliant footprint, extended with event-driven tracking, custom parameters, and real-time monitoring built for products, not just marketing sites.

Website analytics for

Built for the teams that measure what matters

European companies

GDPR, CCPA, and PECR compliance out of the box, with data made and hosted in the EU 🇪🇺.

Agencies

Manage analytics across many client sites with clean, shareable dashboards and no cookie banners to maintain.

Bootstrapped companies

A generous, no-nonsense way to measure revenue and product usage while you grow, without an enterprise bill.

Open companies

Public, transparent metrics you can share openly — perfect for open startups that publish their numbers.

How it works

Live in minutes, no cookie banner

A sub-1 KB script, a clean API, and a dashboard you shape around the metrics that matter.

1

Add the snippet

Paste a small script or call the API. Integration takes minutes and works across frameworks, sites, and apps.

2

Define your events

Track the actions that matter to your business, from sign-ups and purchases to deploys, complete with custom parameters.

3

Read the signals

Build funnels, watch revenue in real time, and shape your dashboard around the metrics that guide your next decision.

For teams that want more

Analytics services and AI-driven analytics implementation

Setting up meaningful analytics takes more than dropping in a snippet. Our team helps you plan the events, dashboards, and models that answer your real business questions, then layers in AI and machine learning to surface insights you would otherwise miss. When the instrumentation needs to go further — bespoke event pipelines, data models, or product integrations wired into your own stack — we partner with the software development studio YuSMP to build it end to end.

Setup and instrumentation

We map your funnels, define a clean event taxonomy, and instrument your site or app so the data you collect is accurate from day one.

Custom dashboards

Reporting built around your KPIs, so stakeholders see revenue, retention, and product usage without digging through raw numbers.

Event tracking implementation

End-to-end tracking for the actions that matter, wired through the API with parameters that support deep attribution and analysis.

AI and ML-driven insights

Predictive models, automated anomaly detection, and pattern discovery that flag problems and opportunities before they show up in a chart.

Privacy by default

No cookies, fully compliant

We don't use cookies, we don't store any personal data, and we don't track your users across websites. MetricsWave is fully compliant with GDPR, CCPA, and PECR — made and hosted in the EU 🇪🇺. You can read the rules we build against in the European Commission's data protection overview.

  • 100% data ownership
  • No cookie banner required
  • GDPR, CCPA & PECR compliant
  • Made and hosted in the EU