UX & AI Automation

Hey, we're Mooch.

We design products people want to use,
and AI automations they can't live without.

01 Selected Work

Work we've done.

Startups to public companies, governments, charities and foundations.

001 gov.uk Designing government digital services that millions of people rely on every day. 2021 002 British Airways Bringing British heritage into the 2020s through clearer in-flight content. 2024 003 Octant Simplifying public-goods funding on Ethereum without losing the politics. 2023 004 Ethereum Foundation Plain-English rewrites for the core informational layer of ethereum.org. 2025 005 zkSync UX research on developer experience and bridging flows for Ethereum's Layer 2. 2023 006 Lisbon Restaurant Group Automating Google review replies across 4 locations in 5 languages. 2026

★ No account, no catch

Run a free content audit.

We'll read up to five key pages and show you where the issues are.

What gets checked	SEO tools	Mooch
Pricing mismatches	—	✓
Contradictions	—	✓
Factual errors	—	✓
Stale content	—	✓
Typos	—	✓
Broken links	✓	✓
Keywords, meta tags, sitemaps	✓	—

On its way.

Your report will land at within one business day. Check your spam in case it's feeling shy.

02 Products & Playthings

Things we've made.

Products we ship, prompts you can steal, things we built for fun.

Product · Live toneofvoice.app Professional tone of voice guidelines in seconds. Try it→ Product · Waitlist highway SEO articles that write themselves. Join waitlist→ Product · Live samantha Get any article read to you. Try it→ Prompt Say Less Cuts Claude Code fluff by 71%. Steal it→ Prompt claude doggy dogg Make Claude Code talk like Snoop Dogg. Steal it→ Prompt /deslop Strip AI tells from any draft. Steal it→ Plaything Write like Paul Graham Rewrite articles in Paul Graham's style. Play→ Plaything sassgpt ChatGPT with attitude. Play→ Plaything openclaws Keep your agents running 24/7. Play→ Plaything gravity vibe coding app that roasts your ideas. Play→

03 How to work with us

Ways to start.

A few ways to start with us depending on what's important to you.

Fixed scope AI Automation Setup We find your single highest-leverage AI automation and ship it end to end. Discovery, build and handover included. From €2,500 Book AI Setup→ Starts with a 20-min call 01 Whole site Content & UX Audit A full review of your site's content and UX, with a prioritised list of fixes. Starts with a 20-min call From €5,000 Get an audit→ 02 One week UX Research Sprint One week of focused user research that tells you what to build next, and what to drop. Starts with a 20-min call From €15,000 Start a sprint→

04 / About

A husband-and-wife team of two, working from London & Lisbon.

We're a UX and AI automation agency. We help teams make things their customers really want and use AI to compound the benefits. Most of our clients come to us for one and stay for both.

We started Mooch because we wanted to work on things we care about, with people we like, from anywhere in the world. So far, so good.

Get in touch

A new project. A small idea. A chat over coffee.

All welcome. We reply to everything that isn't a sales email, usually within a day.

Book a discovery call →

Calendars not your thing? hey@mooch.agency