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From classical antiquity until the present, people and groups have taken to public spaces, now largely virtual, in order to relay their message and attempt to persuade others. And for just as long, the methods of organizing and conducting such public debate and decision making have been hotly contested. This collection of essays by distinguished international scholars presents an overview of the state of interdisciplinary scholarship on the art of rhetoric and the varied approaches and methodologies within it. Bending Opinion cites a host of relevant examples, from Barack Obama to Geert Wilders, as well as compelling case studies

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  1. Cover
  2. p. 1
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  1. Half title, Title page, Copyright
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  1. Contents
  2. pp. 5-8
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  1. Introduction
  2. Ton van Haaften, Henrike Jansen, Jaap de Jong, Willem Koetsenruijter
  3. pp. 9-22
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  1. Part I: Fundamentals of Rhetoric
  1. 1. Deliberation, Free Speech and the Marketplace of Ideas
  2. Ineke Sluiter
  3. pp. 25-48
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  1. 2. Rhetoric, Classicism and Democracy: The Conveyance of Moral and Political Values in Late Antique Rhetorical Education
  2. Manfred Kraus
  3. pp. 49-60
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  1. 3. Melody and Rhythm in Ancient Political Discourse: On How Emotions Induce Persuasion
  2. Marie Formarier
  3. pp. 61-80
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  1. 4. Generalizing Stasis Theory for Everyday Use
  2. Christian Kock
  3. pp. 81-94
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  1. 5. Rhetoric and Argumentation
  2. J. Anthony Blair
  3. pp. 95-114
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  1. Part II: The Rhetoric of Verbal Presentation
  1. 6. Generalizing about the Persuasive Effects of Message Variations: The Case of Gain-Framed and Loss-Framed Appeals
  2. Daniel J. O’ Keefe
  3. pp. 117-132
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  1. 7. The Contribution of Praeteritio to Arguers’ Strategic Maneuvering in the Argumentation Stage of a Discussion
  2. A. Francisca Snoeck Henkemans
  3. pp. 133-142
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  1. 8. Limits and Effects of Reductio ad Absurdum Argumentation
  2. Henrike Jansen, Marianne Dingemans, Ingrid Persoon
  3. pp. 143-158
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  1. 9. Professionalizing Speech Production: Changes in 15 Years of Ministerial Speeches
  2. Jaap de Jong, Bas Andeweg
  3. pp. 159-184
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  1. 10. The Correlation between Style and Argument in Newspaper Columns
  2. Hilde van Belle
  3. pp. 185-200
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  1. Part III: Rhetoric and the Media
  2. pp. 201-202
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  1. 11. If This Goes On …: The Rhetorical Construction of Future Problems
  2. Joel Best
  3. pp. 203-218
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  1. 12. Exploring Everyday Ethos Ethos: Techniques in Online Discussions about Extraordinary Experiences
  2. Peter Burger, Lotte Anemaet
  3. pp. 219-240
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  1. 13. The Popular Virgin and the Wolf in Sheep’s Clothing: A Case Study of the Imaging of Victims and Offenders
  2. Willem Koetsenruijter, Gabry Vanderveen
  3. pp. 241-270
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  1. Part IV: Rhetoric and Politics
  1. 15. Rhetoric and the (Re)Constitution of Collective Identity: The Example of Poland
  2. Cezar M. Ornatowski
  3. pp. 291-306
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  1. 16. Symbolic Power: Political Rhetoric in a State of Exception
  2. Bart van Klink, Oliver Lembcke, Pablo Leandro Ciocchini
  3. pp. 307-326
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  1. 17. Do New Parties Bring Personalization, a Narrow Issue Agenda and Populist Rhetoric?: Evidence from Dutch Election Campaign Coverage from 1998 to 2006
  2. Janet Takens, Anita van Hoof, Jan Kleinnijenhuis, Wouter van Atteveldt
  3. pp. 327-348
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  1. 18. Parliamentary Debate and Political Culture: The Dutch Case
  2. Ton van Haaften
  3. pp. 349-370
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  1. Part V: The Rhetoric of Topoi
  1. 19. Talking about Sustainability: Responses to Frames in Persuasive Messages about Sustainable Agriculture and Food
  2. Baldwin van Gorp, Margot van der Goot
  3. pp. 373-394
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  1. 20. Responding to Expert Arguments Emerging Lay Topoi in Focus Group Interviews on GM Crops
  2. Anders Horsbøl
  3. pp. 395-406
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  1. 21. Speaking of Terror: Challenging Norms of Rhetorical Citizenship in Danish Public Discourse
  2. Lisa Storm Villadsen
  3. pp. 407-422
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  1. 22. Strategic Maneuvering with Linguistic Arguments in the Justification of Judicial Decisions
  2. Eveline Feteris
  3. pp. 423-440
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  1. Contributors
  2. pp. 441-442
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  1. Index
  2. pp. 443-456
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