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91% of buyers don’t trust marketing today*.

AI hasn’t just changed how we create content — it has completely reshaped how people judge credibility, authenticity, and intent.

In a world flooded with AI-generated noise, audiences are more skeptical than ever. They question what’s real, who to believe, and which brands genuinely understand their needs. That means trust is no longer just a competitive advantage — it’s the cost of entry.

To help B2B marketers rise to this challenge, our parent company, BridgeTower Media, has created a new, free guide: Building Authentic B2B Connections in the Age of AI.

Inside, you’ll learn how top marketers are using AI not to replace genuine connection, but to strengthen credibility, deepen trust, and build relationships that last.

This resource breaks down:

• Why Trust Is at a Breaking Point — And what a 91% buyer distrust rate means for your brand in 2025 and beyond.
• How to Build Real Credibility at Scale — Three practical, repeatable principles for earning — and keeping — audience trust in an AI-driven world.
• Brands Who Are Getting It Right — Real examples of companies using AI responsibly to create authentic, human-centered marketing.

Access the guide here: https://bridgetowermedia.com/ai-in-b2b-marketing-eguide/

Sources:
B2B Buying Behavior in 2025: 40 Stats and Five Hard Truths That Sales Can’t Ignore