Eco friendly clothing tags

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a label on a white shirt that says, sustainable fashion

Textiles 94% Indian consumers willing to pay brands more for ethical products 12 Oct '21 3 min read Pic: Shutterstock About 94 per cent of Indian consumers are willing to pay more to do business with brands that source products in a responsible and sustainable way, according to a new survey. Of the surveyed, almost two thirds (65 per cent) are willing to pay a premium of over 25 per cent for that product while 35 per cent are happy to pay 50 per cent more.In a new research by OpenText, a…

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