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🌟 The Importance of Brand Strategy 🌟 In the world of business, a strong brand strategy is essential. It's more than just a logo or a tagline; it's the heart and soul of your business. #BrandStrategy #Branding #BusinessGrowth #Marketing #GraphicDesign #DesignTips #CreativeStrategy #BrandIdentity #CustomerLoyalty #MarketingStrategy #SmallBusiness #Entrepreneur #Branding101 #DesignCommunity #BusinessTips #stallaid
Brand Archetype: how to choose yours to create strong branding and marketing
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!