The How of Business - how to start, run, grow and exit a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run, grow, and exit your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How ...
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589 – The Referable Client Experience with Stacey Brown Randall
45:20
45:20
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45:20A referable client experience is the key to earning organic referrals, and Stacey Brown Randall joins the show to break down how small business can get referrals without asking. Show Notes Page: https://www.thehowofbusiness.com/589-stacey-randall-referable-expereince/ In this episode, Henry Lopez welcomes back referral expert Stacey Brown Randall t…
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588 – Bookkeeping Essentials with Jodi Arrant
34:24
34:24
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34:24Bookkeeping essentials for small business with Jodi Arrant, including best practices, and the biggest mistakes to avoid in small-business bookkeeping. Show Notes Page: https://www.thehowofbusiness.com/588-jody-arrant-bookkeeping-essentials/ This episode brings a practical deep dive into small-business bookkeeping with financial professional Jodi Ar…
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How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner. Show Notes Page: https://www.thehowofbusiness.com/587-eisenhower-matrix-prioritization/ Feeling overwhelmed by your never-ending to-do list? In this episode, Henry Lopez explains how to use the Eisenhower…
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R393 – Rethinking Hourly Worker Motivation
42:14
42:14
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42:14Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly workers. Show Notes Page: https://www.thehowofbusiness.com/r393-rethinking-hourly-worker-motivation/ Host Henry Lopez and his original co-host and business partner David Begin explore what it really …
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586 – The Power of Play in Business with Cas Holman
46:10
46:10
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46:10Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure as part of growth. Show Notes Page: https://www.thehowofbusiness.com/586-cas-holman-play-in-business/ Cas Holman, renowned toy designer, educator, and author of Playful: How Play Shifts Our Thinking, …
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Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/ Crafting an effective sales pitch isn't about being slick or persuasive - it's about clarity, empathy, and storytelling. In this episode, …
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584 – Essential Legal Tips with Wesley Henderson
43:46
43:46
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43:46Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with confidence. Show Notes Page: https://www.thehowofbusiness.com/584-wesley-henderson-legal-tips/ Disclaimer: The information in this episode is for general educational purposes only and does not consti…
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583 – Scaling a Software Startup with Joshua Talbert
42:10
42:10
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42:10Engineer-turned-entrepreneur Joshua Talbert shares his journey from defense contractor to tech startup founder and CEO of MySherpas.ai. Show Notes Page: https://www.thehowofbusiness.com/583-josh-talbert-software-startup/ In this episode, Henry Lopez interviews Joshua Talbert, co-founder and CEO of MySherpas.ai, about his entrepreneurial journey and…
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582 – Broken Windows Theory for Small Business
14:14
14:14
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14:14How small signs of disorder in your workplace can erode culture, safety, and customer trust, and how fixing them builds pride and small business success. Show Notes Page: https://www.thehowofbusiness.com/582-broken-windows-theory/ In this episode Henry Lopez explores the Broken Windows Theory and its direct application to small business environment…
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581 – Aunt Ethel's Pot Pies with Sasha Millstein
38:59
38:59
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38:59Entrepreneur Sasha Millstein shares her journey launching Aunt Ethel's Pot Pies and scaling this frozen comfort food brand from idea to shelves. Show Notes Page: https://www.thehowofbusiness.com/581-sasha-millstein-aunt-ethels-pot-pies/ Sasha Millstein, founder and CEO of Aunt Ethel's Pot Pies, joins Henry Lopez to share her inspiring entrepreneuri…
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Four compelling reasons why mastering delegation is essential for every small business owner. Show Notes Page: https://www.thehowofbusiness.com/r355-4-reasons-to-delegate/ Henry Lopez shares why effective delegation is one of the most critical skills entrepreneurs must develop to grow and eventually step away from their business. In this solo episo…
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580 – Unlocking Hidden Profits with Jamie Trull
51:00
51:00
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51:00How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions. Show Notes Page: https://www.thehowofbusiness.com/580-jamie-trull-unlocking-hidden-profits/ Small business owners often focus on chasing revenue, but revenue does not always equal profit. In this episode, Henry Lopez is joined by J…
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Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, and growth barriers. Show Notes Page: https://www.thehowofbusiness.com/579-business-poll-results/ In this episode of The How of Business, Henry Lopez reviews recent poll results from listeners, highlig…
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578 – Return on Experience with Vance Morris
54:17
54:17
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54:17The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn't directly measurable in dollars. Show Notes Page: https://www.thehowofbusiness.com/578-vance-morris-return-on-experience/ Vance Morris shares how small businesses can create Disney-inspired customer exp…
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577 - AI Literacy for Small Business with Susan Gonzales
40:08
40:08
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40:08How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and competitiveness. Show Notes Page: https://www.thehowofbusiness.com/577-susan-gonzales-ai-literacy/ Artificial intelligence isn't coming - it's already here, and small business owners can't afford to be…
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How to get your small business beyond the failure statistics. Learn from the business failure statistics, instead of being a part of the failure stats, and build a business that will last. Show Notes Page: https://www.thehowofbusiness.com/576-beyond-failure-statistics/ Most small businesses don't fail in the first year, but half won't survive past …
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575 - Protect Your Business from Cyber Attacks with Nick Mullen
43:36
43:36
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43:36Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today's most dangerous cyber threats. Show Notes Page: https://www.thehowofbusiness.com/575-nick-mullen-cyber-security/ Cyberattacks are no longer just a threat to large corporations - small business owners are now…
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Learn the 5 reasons your businesses will fail and how to avoid them. Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-business-will-fail/ Most small businesses don't fail because of bad luck - they fail because of predictable and avoidable mistakes. On this episode of The How of Business podcast, Henry Lopez shares the top five …
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Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence. Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-profile/ For small local businesses, visibility online can make or break your customer acquisition efforts. In this episode, Henry Lopez is joined by Mar…
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572 – Jungle Driving School Franchise with Zach Beutler
39:47
39:47
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39:47How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees. Show Notes Page: https://www.thehowofbusiness.com/572-zach-beutler-jungle-driving-franchise/ In this inspiring episode, Henry Lopez welcomes Zach Beutler, a seasoned entrepreneur and franchising expert, to share his journey from…
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Niche down to scale up your small business faster. Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/ Focus on the essential and most profitable products or services. Don't try to be all things to all people. In this episode of The How of Business podcast, Henry Lopez explores one of the most powerful strategies for early-s…
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Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner. Show Notes Page: https://www.thehowofbusiness.com/571-employee-to-business-owner/ If you've dreamed of leaving your job to start your own business but feel stuck by fear, uncertainty, or financial security, this e…
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570 – Buyer-First Sales for Business Owners
40:43
40:43
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40:43Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney. Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/ Do you dread sales conversations or feel like you're forcing your product or service onto people? Carole Mahoney, renowned sales coach and author of Buyer First, joins Henry Lopez …
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Big Rocks - a prioritization and time management technique for small business owners. Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/ If you're always busy but still not making meaningful progress, this episode is for you. Henry Lopez introduces the "Big Rocks" method made famous by Stephen Covey, helping small business owners and …
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The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes. Show Notes Page: https://www.thehowofbusiness.com/r245-two-responsibilities/ While the list of responsibilities is long for any entrepreneur, these two are foundational to the success of a small business owne…
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