Good American

Take it from Khloe Kardashian: Her Good American co-founder Emma Grede is an entrepreneurial wizard, and key to the Kardashian-Jenner retail empire.

Good American CEO and cofounder Emma Grede and supermodel Ashley Graham open up to PEOPLE exclusively about the size-inclusive brand's mission to create a diverse platform through its annual #GoodSquad open model casting call in Los Angeles — all the details here.

Khloe Kardashian was looking her very best when she stopped by her Good American pop up shop on Melrose Avenue in Los Angeles on Thursday. The TV siren was seen in a white leotard.

The 36-year-old TV star shared two stunning snaps to Instagram on Tuesday as she showed off some jeans and a jacket from her Good American line.

Good American Now Shows You Exactly How Jeans Will Look In Your Size

We Found the 12 Most Comfortable Pairs of Jeans for Every Woman | “The best jeans for curvy body types, hug all the right parts in a flattering way, and do not create a gap in the back when you sit down,” says Brooke Rounick, a fashion stylist and blogger based in Philadelphia. Among her picks is Good American’s Good Curve line. #realsimple #fashion #details #fashiontips #womensfashion #whattowear

You can never have too many good jeans, and clearly Khloé Kardashian agrees. The star announced her own denim line Good American and the collection is

Khloe Kardashian's Good American denim brand teamed up with Zara to launch an affordable and size-inclusive collection featuring jeans, t-shirts, and a jumpsuit.

Not to humble brag, but we pride ourselves at spotting trends early on in their life cycle and, well, our track record of calling trends months before they get big speaks for itself. So while we're de

'I have not been to the Americana in so long, I'm actually so excited,' the mother-of-one said in a blasé tone. 'It's going to be so cute.'