| Title: | Launch! Advertising and Promotion in Real Time |
| Author: | Solomon, Michael R. |
| Author: | Duke Cornell, Lisa |
| Author: | Nizan, Amit |
| Note: | derived from Creative Commons licensed edition published by Flat World Knowledge, c2009 |
| Link: | PDF at saylor.org |
| Stable link here: | https://onlinebooks.library.upenn.edu/webbin/book/lookupid?key=olbp51145 |
| Subject: | Advertising -- Textbooks |
| Subject: | Sales promotion -- Textbooks |
| Subject: | Marketing -- Textbooks |
| Call number: | HF5823 .S656 2009 |
| Other copies: | Look for editions of this book at your library, or elsewhere. |
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