presents serial archive listings for

Marketing Research Techniques Series

Marketing Research Techniques Series is a series of reports published by the American Marketing Association.

Publication History

The first report in the Marketing Research Techniques Series was published in 1958. No issue or contribution copyright renewals were found for this serial. (More details) The series has continued into the 21st century, though we are not aware of any reports published in this series in the last 10 years.

Persistent Archives of Complete Issues

• 1958: HathiTrust has number 1, "The Design of Research Investigations". Access may be restricted outside the United States.
• 1958: HathiTrust has number 2, "Problem Definition".
• 1958: HathiTrust has number 3, "Sampling in Marketing Research".
• 1960: HathiTrust has number 4, "An Evaluation of Continuous Consumer Panels as a Source of Marketing Information" by Harper W. Boyd Jr. and Ralph L. Westfall.
• 1962: HathiTrust has number 5, "Tabulation: Elements of Planning and Techniques" by John A. Coleman et al. Access may be restricted outside the United States.

This is a record of a major serial archive. This page is maintained for The Online Books Page. (See our criteria for listing serial archives.) This page has no affiliation with the serial or its publisher.

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