00 / MMXXVI
Designer refining the interplay between tools, interfaces & experience.
Who
Oz Gultekin
What
Product Experience Design
Where
Canada & Worldwide
How
Remote
When
Q1 2027
01 / Recently
Selected work, this decade.
Publicly available
- Pairing switches with status in macOS SettingsOS Settings, new, publicly available
- Reimagining Winamp for streamingMusic streaming, new, publicly available
Password required
- Making loyalty status actionableAirline loyalty, new, password required
- Safeguarding surveillance camera setupSmart home, new, password required
- Improving estate plan claritySelf-serve estate tech, password required
- Increasing member engagementPersonal finance fintech, password required
- Building a cohesive design systemRetail ops SaaS, password required
- Pulling the perk forwardTelecom loyalty rewards, password required
- Clarifying network selectionCrypto withdrawal flows, password required
- Forming privacy-first analyticsB2B SaaS analytics, password required
02 / Previously
Archived.
- Streamlining the booking flowNordic flag carrier
- Empowering store associatesOmnichannel SaaS
- Audience-driven live eventsInteractive broadcasting
- Personalizing exam preparationCollege Ed-Tech
- Connecting buyers and sellersMarketplace E-Commerce
- Storytelling energy drink athletesGlobal Sports Media
03 / Background
Beginnings.
It started with an 8-bit computer and the demo scene, pushing pixels and mixing two colours to show ones the palette was never meant to hold. That curiosity found a more deliberate path. Typography, animation, photography, then building websites from scratch with nothing but text editors and WYSIWYG tools, back when the role didn’t have a name.
Moving between continents added a different kind of fluency. Different languages and ways of being taught me to balance feeling and form, improvisation and intention.
04 / Career
Trajectory.
Read this part as the résumé. The work has stretched across eight cities in six countries. Berlin, İstanbul, Montréal, New York, Reykjavík, Salzburg, San Francisco, and Toronto. Each move reset the brief. Each city sharpened a different muscle.
The industries shifted as deliberately as the geography. Sports media, marketplace e-commerce, omnichannel retail SaaS, live broadcast technology, ed-tech for college admissions, travel commerce for a national flag carrier, consumer fintech, and legaltech estate planning. Different regulations, different rituals, the same discipline. Designing the product experience end to end and carrying the complexity so the customer never has to.
The teams varied just as widely. Two-person seed studios where the designer also writes the deploy script. Hundred-person scaleups stitching their first design system together. Enterprises where a single flow touches a dozen stakeholders before it ships. Working across that range, again and again, is the part that compounds.
05 / Namedrop
Collab.
Brands and companies I’ve had the pleasure of designing with, and for.
- Air France
- Bandai Namco
- Binance
- Bloomingdale's
- Epic Games
- Firefox
- Hudson's Bay
- Icelandair
- Intel
- Macy's
- MTV
- NASCAR
- National Bank of Canada
- Red Bull
- Saks Fifth Avenue
- Shiseido
- Toys "R" Us
- Twitch
- Valve
- Vodafone
06 / Ikigai
Purpose.
- What I love
- Design that speaks clearly, feels right, and looks intentional.
- Creative storytelling.
- Unexpected ideas that work.
- What I’m good at
- Order in chaos.
- Systems thinking.
- Prototyping clarity.
- Visual design with intent.
- What I can be paid for
- Strategic design that bridges product, brand, and people.
- Passion
- Making beautiful things that actually work.
- Profession
- Design that solves, scales, and ships.
- Vocation
- Helping systems serve real people.
- Ikigai
- Design with purpose.
07 / Method
Approach.
Design is shared early, questioned often, and never precious. Every decision has a reason behind it, feedback is treated as a guardrail rather than a verdict, and jargon gets left at the door so the work can actually land with the people it affects. The process stays elastic enough to break its own rules when something better comes along, and consistent enough to get somewhere worth going.
08 / Projects
Tinkering.
Outside of client work, I keep my hands busy with experiments and fun projects.
Takes.
All takesEach take is written from inside the work rather than over it. None of them end on advice, because the part worth reading was usually not the resolution.
10 / Stack
Tools.
Being comfortable with whatever platform the work calls for, old or new, is part of the craft. From early code editors to the no-code era, the tools have changed completely, more than once. Tool-agnostic, and well practised at staying that way.
That said, the current lineup includes Figma, Adobe CC, Framer, Miro, Rive, and DaVinci Resolve for design, Storybook, React, Astro, Tailwind, shadcn, GSAP, Motion, SwiftUI, Swift, JavaScript, TypeScript, Python, HTML, and CSS for building, LLMs and MCP for agentic workflows, Docker, Podman, Linux, macOS, and SSH for infrastructure, axe for accessibility, Mixpanel, Amplitude, Hotjar, and Umami for insight, and Git, GitHub, Jira, Linear, Vercel, and Cloudflare for shipping.
11 / Craft
Colophon.
No CMS, no bloat, no ornament. This site is static HTML and CSS, authored in Markdown, built with Astro and Tailwind, deployed to Vercel. Minimal client-side JavaScript, used only for progressive enhancement. Every page is a flat file. Every design decision is a code decision.
The same way Bauhaus stripped decoration to let structure speak, this site strips the stack to let the work speak. Form follows function. If a feature doesn’t serve the reader, it doesn’t ship. If a dependency doesn’t earn its weight, it gets cut. What remains is fast, legible, and mine to maintain.
No drift between intent and artifact. Awwwarded.