Cavender’s

Client: Cavender’s
Agency: Creative Retail Packaging
Project Type: Packaging Development

In 2021, Cavender’s partnered with Creative Retail Packaging (CRP) to streamline their packaging program and manage the warehousing and distribution of packaging materials for their 96 retail locations.

Challenges:

Cavender’s needed a wide range of custom retail and e-commerce packaging products, including shopping bags, poly mailers, bubble mailers, tissue paper, and more. The brand also sought consistency in color across various substrates and needed an efficient supply chain solution to handle inventory management and distribution.

Solutions by CRP:

• Custom Packaging: CRP provided a full suite of packaging solutions to maintain Cavender’s brand consistency, achieving precise color matching across all packaging materials.
• Supply Chain Management: CRP optimized Cavender’s packaging supply chain with warehousing services, shipping packaging supplies to all 96 stores. Detailed inventory management, usage reports, and demand forecasting ensured efficient operations and preparedness for seasonal fluctuations.

Results:

• Paper and Plastic Shopping Bags: Durable, well-designed bags that enhanced the in-store shopping experience while meeting Cavender’s aesthetic needs.
• Custom Tissue Paper: This added a premium feel to their retail and e-commerce packaging, reinforcing the brand’s identity with customers.
• Poly and Bubble Mailers: Functional and branded mailers served as protective packaging and mobile advertising for the brand.
• Gift Boxes: Custom-designed gift boxes were a highlight, especially during the holiday season, boosting customer satisfaction and brand visibility.

CRP’s comprehensive approach helped Cavender’s increase operational efficiency and maintain brand consistency across all packaging components.