Bröderna Hanssons

Packaging Design for the Swedish Seafood Company Bröderna Hanssons
Products: Gravad Lax and Cold-Smoked Salmon

Bröderna Hanssons, a well-established Swedish seafood company with a long tradition of sustainable fishing, offers high-quality delicacies to both retail and restaurant markets. Two of their most popular products – gravad lax (cured salmon) and cold-smoked salmon – have been given a fresh, modern packaging design that reflects the company’s core values: quality, tradition, and Nordic flavor.

The packaging has been developed with a focus on clear communication, environmental responsibility, and a strong visual identity. The clean, elegant design conveys a sense of premium quality while highlighting the freshness and artisanal craftsmanship of the product. Natural color tones, inspiration from the sea, and Scandinavian minimalism create a cohesive look that appeals to both Swedish and international consumers.

Each package is designed to preserve the flavor and freshness of the cured and cold-smoked salmon while also contributing to a more sustainable food chain through the use of recyclable materials.