Happy Oliva

Happy Oliva is a line of olives and lupins featuring innovative and flavorful recipes, developed to occupy a previously untapped market segment: the aperitif occasion. The design goal was to transform a traditional product into a contemporary snack, using a single-serve, stand-up pouch with no liquid, ready to enjoy. The visual identity enhances flavor differentiation through bold color coding, strong shelf impact, and ease of use. The “Happy” naming introduces a light and engaging tone, while the overall graphic system is designed to connect with a young, dynamic audience, celebrating naturalness, flavor, and instant enjoyment.