Tat Bowl

We redesigned the new Tat Ready Bowl packaging project specifically for young, urban consumers who care about balanced nutrition. This design language addresses those seeking a healthy and trustworthy meal in the fast pace of daily life, combining an energetic, youthful, and practical structure to engage directly with the consumer.

With bold typography, we established a confident and expressive tone that ensures strong shelf impact. The kraft texture in the background emphasizes the clean-label, additive-free nature of the product. Each variant is supported by vibrant color tones that highlight the product’s wholesome and satisfying qualities in a dynamic rhythm.

We enhanced the appetite appeal by using a large, central product visual to draw attention to flavor. The “Open & Eat / Heat & Eat” message underlines the product’s convenience in any context, while the icon featuring the included fork and spoon communicates ease of consumption.

The practicality and portability of the product and its content inspired us to go beyond traditional ready-meals and develop a design language that promotes healthy living. In doing so, we introduced a modern, functional, and youth-oriented visual identity to supermarket shelves.

“B12 Creative Branding; We are a design office specializing in packaging design and branding. Since our establishment in 2014, we have guided many national and international brands with our designs and strategies. Of course, our greatest source of motivation is the many awards we have received. With these achievements, we want our knowledge and experience to guide future brands and designers. We know how big a role packaging design plays in the transformation of brands and we are happy to be a part of this transformation.”