Natu Bits Pet Snack’s

Natu Bits is a new product line by BRC Alimentos, marking the company’s expansion from traditional pet food into the competitive category of natural dog treats. With a strong foundation in animal nutrition, BRC sought to launch a product that emphasizes health, wellness, and emotional connection between pets and their owners.

Our goal was to create a packaging design that clearly communicated the product’s core benefits—stress relief, dental health support, and 100% natural ingredients—while standing out in a crowded category. To achieve this, we took inspiration from both local and international benchmarks, researching packaging trends among leading pet care brands globally.

The design employs a warm, earthy color palette to reinforce the product’s natural essence. A central photographic image of a child and their dog enjoying a peaceful moment in nature brings emotion to the forefront, instantly connecting with pet owners on a human level. Key product benefits are highlighted in easy-to-read icons, and bold typography ensures brand recall and legibility at the point of sale.

The result is a fresh, appealing package that not only attracts attention on the shelf but also conveys trust, quality, and a deep respect for pets’ health and happiness—everything today’s conscious pet owner looks for in a natural treat.