Awear Beauty

Crafting a cosmetic brand where botanical brilliance and cutting-edge formulations converge. Awear Beauty is a new-age cosmetic brand with a philosophy that combines the art of skincare with the science of botanical brilliance. With a mission to create awareness of what we wear on our skin, Awear Beauty was born with a drive to be sustainable and effective.

Design Language

We approached the visual identity for Awear with the idea of creating a space where botanical expertise and science, sustainability, and effectiveness can blend. We harnessed the shades of grey and white to create a clean, premium, and wise feel. The visual system is created that depicts the skin cells in a minimalistic and elemental manner. The typography, placements, and elements are created to aid the ease of understanding to empower the brand’s ideology of cutting and clutter and being effective.

Packaging Design

The packaging design for the entire product range is designed with a centralized idea to create an experience for the user. Elegant, simplistic, and highly functional.