Cellox

“Pulling out a tissue feels like lifting the hem of a ballerina’s tutu.”

This simple yet poetic idea became the heart of the design. The box front features a whimsical ballerina in motion, her dress playfully crafted from actual tissue as a key visual illusion. As the tissue is pulled from the center slit—positioned right at the “skirt”—the action mimics the lift and flow of a ballerina’s tutu being raised mid-performance.

The ballerinas are illustrated with soft gestures, pastel tones, and closed eyes—emphasizing purity, gentleness, and a serene confidence that aligns with the Cellox brand promise: softness that never irritates. The background colors—blush pink, mint green, and baby blue—are chosen for their calming presence and visual harmony when stacked together.