aperitivo augenwaide

Design: @hej_mona

Aperitivo bottle design in Italian retro-inspired style – an eye-catching packaging design was developed for the Limoncello, Bitter Orange, Strawberry Lime, and Cassis Royal varieties, based on the aesthetics of classic Italian retro advertising.

The design features an intense, high-contrast color palette that visually emphasizes the respective flavor while adding exciting accents. Retro-inspired typography with a striking drop shadow forms the central element of the front label, together with a stylized illustration of the main ingredient (lemon, strawberry, currant, or orange). The label is framed by a circular font and a classic claim.

The gold foil finish combined with a dark blue outline gives the look a more authentic and classic feel. The back label contains all the important information as well as the recommended preparation for each aperitif. It is rounded off with a subtle circular font around the edge, which contains a playful pun: “brutal rheinhessisch” (brutally Rheinhessian), without detracting from the look.