TOHFA

Curate Home, packaging is not just about protection it’s about creating an experience rooted in culture, beauty, and meaning. In the world of gifting, the first impression is everything; it’s the moment that sets the emotional tone, sparking anticipation and delight before the gift is even revealed. The project aimed to transform the brand’s basic kraft boxes into emotionally engaging objects through a cost-effective and scalable system.

Inspired by Mughal gardens, Indian block printing, and the compositional rhythm of traditional Indian saris, we developed a system of illustrated sleeves adaptable to different box sizes. These sleeves were designed as gestures of storytelling—each one becoming a symbolic garden, a gift, and a moment of craft.

The illustrations feature twin birds, florals, and folk elements, composed with symmetry and repetition to evoke harmony and cultural familiarity. This visual language connects nature with heritage, blending Indian artistry with the brand’s refined aesthetic.

A natural palette of terracotta, olive, blue, and red was chosen to echo traditional dyes while offering warmth and seasonal versatility. The logo was also refined into a monogram format to sit elegantly at the center of each sleeve, emphasizing balance and luxury.

This design solution allowed Curate Home to:

• Enhance its unboxing experience with a storytelling layer
• Maintain flexibility across various product sizes
• Preserve a handmade, artful feel without resorting to expensive custom boxes
• The outcome is a packaging system that elevates the product while remaining rooted in tradition—a garden of stories, crafted to be gifted.