OLIEVO

For this brand creation project, we worked on the naming, identity design, packaging, and art direction.

Every element of the design has been carefully considered to reflect the harmony of nature: flowers, leaves, and flourishing vegetation are represented with flat, colorful silhouettes. The white of the bottle is not merely a background; it symbolizes light itself—the essential energy that allows nature to display its full beauty. This light provides the space for forms to breathe, creating a canvas where color takes center stage.

The convex shape of the bottle integrates organically into the overall composition. Far from being a neutral object, it becomes a canvas, balancing the vitality of the colors. The result is packaging that feels both timeless and contemporary—elegant and simple. A design that speaks of sensitivity, balance, and a dialogue between light and color.

Olievo is an olive oil that combines the best of tradition with modern technology to create a truly unique product. Olive oil has been produced and consumed for over 3,000 years, yet it is now presented more innovatively than ever. Today’s consumers demand excellence in quality, transparency in origin and processes, and they value creativity in both flavors and packaging that meet their needs.
Our main variety is “Picual,” and under the designation “Origen Sierra de Cazorla,” our oils surpass rigorous quality standards that guarantee authenticity and prestige.

Photography by @juanantoniopartal