{"id":754177,"date":"2023-05-25T07:31:05","date_gmt":"2023-05-25T05:31:05","guid":{"rendered":"https:\/\/page-online.de\/?p=754177"},"modified":"2023-05-25T07:32:40","modified_gmt":"2023-05-25T05:32:40","slug":"we-still-love-trouble-superflex-turns-30","status":"publish","type":"post","link":"https:\/\/page-online.de\/kreation\/we-still-love-trouble-superflex-turns-30\/","title":{"rendered":"\u00bbWe still love trouble\u00ab: Superflex turns 30!"},"content":{"rendered":"

And for just as many years, the Danish cult-collective has been examining our world, creating their very own combination of critique of capitalism, branding, and art<\/p>\n

\"Portrait
Jakob Fenger, Rasmus Rosengren Nielsen and Bj\u00f8rnstjerne Christiansen (left to right) are Superflex, a visionary art collective translating burning social issues into action and art.<\/span><\/figcaption><\/figure>\n

<\/i>The Danish collective Superflex flooded a Mc Donald\u2019s, invented a biogas company and a non-\u00adalcoholic mescal, built community parks and installations at Tate Modern and Galeries Lafayette. This year, Superflex turns 30, is exploring the South Pa\u00adcific \u2013 and working on a Super Reef! We talked to \u00adJakob Fenger, one of the collective\u2019s three members, about how stupid ideas can turn into really good ones, why they are happy when they get kicked off their own projects \u2013 and which famous Danish de\u00adsigner created their logo.<\/p>\n

In 2006, the flooding of a life-size replica of a McDonald\u2019s brought you international fame. This work already tackled climate change and seems visionary today. How did you come up with it? <\/strong>
\nJakob Fenger:<\/em> Even at that time, climate change was already an issue and people were worried about the earth\u2019s condition. The idea came up because we were frustrated with us humans being a threat to the planet with the world we\u2019re building. But of course, there was also the fascination to watch a McDonald\u2019s get flooded and finally collapse (laughs).<\/p>\n

\"A<\/p>\n

\"Different
Drowned capitalism: In 2009, Superflex flooded a McDonald\u2019s to show what they thought of the fast-food chain\u2019s expansion in Europe \u2013 and about branding<\/span><\/figcaption><\/figure>\n

Big Mac packages and Coca-Cola cups were floating around, and you described the scenery as a big pool of brands. <\/strong>
\nBecause the work talks about how we\u2019re creating our world. And how we let brands like McDonald\u2019s take it over. The logos were a symbol for that, and we liked it that they ended up in this kind of brand soup.<\/p>\n

From the beginning, Superflex has always been interested in brands and you have even created your own ones. <\/strong>
\nIn the 1990s, we invented a biogas company to replace fossil fuels. The art world was very excited about it, but the rest of the world was less interested. Maybe it hadn\u2019t been ready yet and the brand would face better odds today.<\/p>","protected":false},"excerpt":{"rendered":"And for just as many years, the Danish cult-collective has been examining our world, creating their very own combination of critique of capitalism, branding, and art

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