Pierce et al., 2014 - Google Patents

Exploring the Freemium Model with In-App Purchase

Pierce et al., 2014

Document ID
9279230941560092753
Author
Pierce T
Wooldridge D
Publication year
Publication venue
The Business of iOS App Development: For iPhones, iPads and iPod touches

External Links

Snippet

Abstract In-App Purchase was one of the more exciting and highly anticipated features introduced in iPhone SDK 3.0. The option to integrate e-commerce within both free and paid iOS apps opened a new frontier for developers to create additional revenue opportunities …
Continue reading at link.springer.com (other versions)

Classifications

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