It often came as a surprise to come across stories in Marvel's line of comics when the "Daily Bugle," the mainstay newspaper created and given life by Stan Lee in the early 1960s, was given more exposure than simply a few panels of comic relief in
Amazing Spider-Man or other titles. In those early days, ASM helped to make the Bugle, along with its crack staff of reporters and its cantankerous publisher, J. Jonah Jameson, a vital part of the mag, and not simply because of Jameson's designated role as a thorn in Spider-Man's side. (Heck, in practically
everyone's side.) But as Marvel branched out, the Bugle followed--its ability to take New York City's pulse, as well as its extensive coverage of the city's crime scene, often put to good use in
Daredevil, ASM, and other titles whose characters confined their activities to the streets.

In some of those stories, we saw another side of Jameson on occasion--the hard-nosed newspaper man who ran the Bugle like a taut ship and whose better judgment at times needed perspective from his editor and friend, Joe Robertson, the perfect foil for Jameson's fly-off-the-handle outbursts and his bent toward persecution. "Robbie" was a needed balance for the character, someone who could keep Jameson from becoming two-dimensional and whose presence at the Bugle gave the paper integrity to Jameson's grit. With these two anchors, the Bugle evolved to become an institution in Marvel's comics over the decades. There were stories to be told by this paper, and the potential was always there to evoke a different kind of drama that didn't necessarily have to depend on costumes and powers for its backbone.
In that respect, the 2004 series
The Pulse offered something different for someone like me whose collecting bug was winding down and who was sampling other titles to see if anything grabbed me. At the time,
Fantastic Four was numbering in the 500s, while the 1998
Avengers run was about to come to a "disassembled" end; and suddenly, here were Jameson and Robertson, breaking ground with virtually their own comic. For this to work, the writer and artists would have to really map out the kind of bustling newspaper office and staff they wanted to present, in a format that would put
us in the city room instead of Peter Parker, Betty Brant, or any of the usual suspects who were mainly passing through or taking up space. It was the Bugle that would be the center of attention, the Bugle that would have to carry the story, the reporters who would essentially
drive the stories and set the pace. It was a concept that was finally going to get its day.
As to the format, well, with its cover, you've already seen part of its foundation--"The Pulse," a new supplement of the paper that cleverly pulls double duty as the comic's masthead. A few readers will probably get a sense of bits and pieces of prior Daily Bugle concepts being salvaged and folded into the Pulse; for instance, the Pulse is aimed at appeasing newspaper readers who want to see the Bugle's content feature more informative news on super-heroes, something which was attempted with "Now" Magazine:
There's also the presence of Jessica Jones at the Pulse, a super-being who no longer suits up but is hired by Jameson to offer her unique input on stories that will see print in the supplement, which borrows elements from Carol Danvers' stint as the editor of Jameson's "Woman" Magazine:
For the Pulse, writer Brian Bendis produces a more detailed, 21st century version of the Bugle, where circulation is down because the paper's editorial slant against super-heroes has grown tiresome with readers, and whose publisher must be realistic about the paper's future and bite the bullet in terms of giving readers what they want.
Needless to say, what Jessica needs from Jameson, like Carol Danvers, is a salary and benefits, which this time Jameson readily agrees to.
Bendis, together with artists Mark Bagley and Scott Hanna, appear to be the right men for the right job here, immersing the reader into this world of news and investigative reporting and, most importantly, the Daily Bugle we were seldom privileged to get a look at behind the scenes for any length of time. As this series is starting, all three are still in the middle of their well-received run on
Ultimate Spider-Man, while Bendis also chronicled
Daredevil as well as introduced Jessica as a P.I. in the
Alias series. No doubt some of you have reservations about cracking open any project written by Bendis, whose writing style can often be frustrating to follow. Yet if you can overlook the staggered conversations between characters, the constant interruptions they engage in, the maddening loops of subject ==> irrelevant tangents ==> back to subject, all of which try like
hell to typify contemporary "casual-speak"... if you can overlook such distractions, there's some good work here and some excellent character development. Jameson, while still Jameson, is less outrageous and exaggerated--more centered and seasoned. Luke Cage, as characterized by Bendis, is one of the most solid versions of Cage I've ever read (and who fit like a glove in
New Avengers). Ben Urich is a roll-up-his-sleeves reporter who's been frustrated by the number the job has done on him, but who pushes on because he's a damn
good reporter. And if Jameson is the Bugle's soul, then Robbie is its heart, who keeps his eye on things and doesn't hesitate to step in when needed. It's clear there's no lack of commitment in any of the creative talent involved in these first few issues, with everyone bringing their A-game.
For its debut story, the Pulse tackles no less than Norman Osborn in his role as the Green Goblin--someone the Bugle, and Urich in particular, had attempted once before to expose but were swept up in a legal firestorm for their trouble. The series' first issue only touches on what's to come, when a body is discovered in Central Park's lake, a development that its second issue would pick up on; but this first issue is devoted to establishing the Pulse itself and those who make up its core staff. We've already taken a look at Jessica and the next steps she's decided to take in her life with Cage, yet her story unfolds from the beginning of the issue--pregnant by Cage and deciding to segue to a job with more stability. Of course, with Cage's dealings with Jameson having been on a more rocky road, he has reservations about his girlfriend considering a job offer with the man.

As we've seen, Jameson's commitment to the Pulse is real, so much so that he's made quite an offer to Jessica to bring her on board in what amounts to a position as a consultant. It speaks well of his instincts; and as for Jessica, her transition from P.I. to Bugle staffer no doubt strikes those who only know her character from her Netflix series as a bit odd.
As for Urich, the cagey Jameson has a conversation with him similar to the one he had with Jessica, only this time convincing Urich that it's Jessica who will need Urich to hand-hold and motivate her so that she'll do her best work for the Pulse, whereas Jessica is under the impression that it's Urich who needs the Pulse to jump-start his work as a reporter. But Urich is equally motivated by the fact that Jameson is changing his editorial stance and giving the Bugle a different direction.

With the look and feel of the book established, the story turns to what will truly ignite it--an investigation into the death of the young woman found in Central Park, a person who just the day before was a new Bugle reporter who was desperate to find a story that would appease Jameson's expectations of her. And so Terri Kidder takes a lunch with her friend Sheryl, who works at the Oscorp company--and a casual leading question from Terri has her very nervous and shaken-up friend spilling details that could land Terri her first big scoop for her new boss.
Since Terri was already working on a "100 most powerful people in NYC" story, it made sense to use that angle in order to go straight to the source and hope that Osborn would have a statement and/or reaction when she smoothly changed the subject to these reports of missing persons within his company. Unfortunately for Terri, she receives both.