Luxury Stores in Asia

In Asia, luxury fashion brands are available in department stores and in flagship stores. In big cities such as Seoul, Tokyo, Shanghai or Hong Kong, luxury brands display their collections in beautiful buildings. Also, their pop-up stores usually come with a fun and interactive experience for Asian customers.
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Luxury Stores in Japan and Gen Z Consumers
In Japan, the pandemic has caused a decrease in physical sales for luxury fashion brands. Now that the situation is slowly getting better, it is important to lure customers back into luxury stores, especially younger customers who represent a significant part of luxury consumers. Luxury brands are aware that they need to offer new kinds of stores and invite technology into the very shopping experience of their customers. Photo ©Prada luxury fashion | Japanese consumers | Generation Z #japan
Prada Symbols in Tokyo
Prada Symbols is a special project in collaboration with Isetan Shinjuku in Tokyo, Japan.
Luxury Stores in Japan
In Japan, the pandemic has caused a decrease in physical sales for luxury fashion brands. Now that the situation is slowly getting better, it is important to lure customers back into luxury stores, especially younger customers who represent a significant part of luxury consumers. Luxury brands are aware that they need to offer new kinds of stores and invite technology into the very shopping experience of their customers. Photo©Louis Vuitton luxury fashion | Japanese consumers | Generation Z
Viktor&Rolf on Instagram: “Viktor&Rolf for Isetan at @isetan_the_space in Tokyo, Japan. Presenting our Mister Mister, Tulle, Mariage and Haute Couture collections…”
Gallery of House of Dior Seoul / Christian de Portzamparc - 12
Gallery - House of Dior Seoul / Christian de Portzamparc - 12
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Chanel Beauty a ouvert début mars une salle d’arcade à Tokyo, une façon amusante et originale de découvrir les nouveautés de la marque. Surnommé le Coco Game Center, cet espace surprenant lie l’univers des jeux et celui des cosmétiques. Cette salle de jeu au style rétro remplace les joysticks et les manettes par des rouges à…
Gallery of Dolce & Gabbana Store Seoul / Ateliers Jean Nouvel - 9
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