Brand building

Did you know that there's a HUGE difference between being the founder of a BRAND vs. a business? The truth is that literally anyone can start a business. You can sell products and services in exchange for money...sure! BUT to build a "brand" you have to be willing to create an image. Click the link to learn the 4 ways to start building an iconic brand.

Six steps to creating a successful business image that will help you maintain a sustainable brand with loyal customers.

These comparisons have been visited often, but I’m taking an approach that makes their differences easier to grasp. Branding builds identity, shaping how you are remembered. Marketing drives engagement, connecting brands with their audience. Success comes from aligning branding and marketing strategies seamlessly. Follow @kenny.kenray for more mindset shifts to branding and design. #infographics #infographic #brandmarketing #brandingdesign #marketing #brandstrategy #corporatebranding #se...

FREE printable Starting a Business Checklist, Brand Strategy Tips for Small Business,

When it comes to Branding vs Design, a brand must utilize a myriad of tools. See how Branding for the People can help!

The different between Brand Identity and Visual Identity ✨ Brand identity and visual identity are closely related but distinct concepts in the world of branding. A strong brand can't exist without one or the other. Brand identity is how your business wants to be perceived by your audience and the way your brand differentiates itself from competitors. It is the foundation for building customer loyalty, trust, and recognition. It includes the visual, auditory, and emotional components that…

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.

The simple definition of brand positioning is the unique space a brand occupies in the minds of consumers relative to competitors. Being top-of-mind is the best place to be for any brand. Apple - known for innovation, premium quality, and sleek design. Coca-Cola - associated with happiness, sharing moments, and universal availability. Nike - synonymous with athletic performance, motivation, and the “Just Do It” mentality. Tesla - positioned as a leader in electric vehicles and sustainabi...