#Masstige #Brands #Indian #Economy #Matrix The matrix shows on the relationship between price and perceived prestig… | Management styles, The prestige, Segmentation
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Management Styles
#Masstige#Brands#Indian#Economy#Matrix The matrix shows on the relationship between price and perceived prestige value of product.The shaded region in the above figure shows the segment which calls for accessible premium products with high perceived prestige value priced in such a way that the middle class is able to afford it #mafash14#bocconi#sdabocconi#mooc#w4