Ethel Cain’s relationship with pop is nearly as complicated as her relationship with God. Inspired by her restrictive upbringing in a rural Southern Baptist community, the songwriter Hayden Anhedönia, born in Tallahassee and now based in Alabama, introduced her stage persona on her breakout EP, 2021’s Inbred. In its songs, she presented herself as a kind of American gothic Lana Del Rey, with a flair for lurid prose about hateful sex and violent impulses. Split between dreamy, contemporary pop and brutalist, witchy dirges, the EP left uncertain whether Cain, then 23, was setting out for cult stardom or actual stardom. At times, like the opening single “Michelle Pfeiffer,” she seemed to be campaigning for total TikTok saturation; at others she sounded as if she might retreat permanently back into the woods.
Like Inbred, Preacher’s Daughter, Cain’s full-length debut, places its catchiest pop salvo up front. With its heartland-rock pomp and beaming guitars, “American Teenager” plays like something off Taylor Swift’s Speak Now, a taste of the kind of mass-appeal anthems Cain could make if she opted to commit to that route. The rest of the record, though, makes clear she has no interest in that. For the bulk of the album’s heady 76 minutes, she turns her back on pop in favor of roiling gloom and smoldering Americana. If “American Teenager” didn’t so efficiently introduce the album’s motifs—disenfranchised youth, hard living, and misplaced ideals—it’d be a complete fakeout.
Preacher’s Daughter softens some of Ethel Cain’s more subversive edges, humanizing a character that Anhedönia first envisioned as a cult leader. Here she’s more of a tragic heroine in a doomed romance. The torchy “Western Nights” vaguely outlines a narrative involving a woman and her Harley-riding boyfriend crossing state lines, on the run from their past and still bearing family traumas. Cain originally conceived the album as a screenplay; it’s likely the finished film would have had echoes of David Lynch’s Wild at Heart. It all might sound a little fresher if Lana Del Rey hadn’t already mined these character archetypes exhaustively.