Online Marketing Made Easy with Amy Porterfield

Amy Porterfield
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  • EVERY TWO WEEKS
Online Marketing Made Easy with Amy Porterfield Podcast

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

  1. 20 HR AGO

    #716: How Relaunching Can Simplify Your Business (and Increase Your Revenue!)

    Relaunching the same digital course over and over, generating consistent revenue, and scaling your business without the overwhelm or burnout.  Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!  Relaunch your digital course for years to come! Tune in for my proven relaunch strategy that will generate consistent revenue without burnout or overwhelm. Today, you’ll hear about:   (8:41) A behind-the-scenes look at the evolution of Digital Course Academy  (19:05) The massive benefits of staying committed to a course  (27:15) How my students saw incredible success through relaunching  (30:59) Tips for improving your course through your relaunch  (36:57) The 3 essential tools for effectively implementing the relaunch strategy  (42:58) Why you absolutely NEED a course update document Listen in and get ready to unlock the freedom that comes with smart, strategic relaunching! Resources Mentioned in the Episode Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!  Digital Course Academy Remote Work 101 with Camille Attell Italian Basics For English Speakers with Margherita Berti Dave Kaminski Corinne Crabtree Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    54 min

  2. 2 DAYS AGO

    #715: Overwhelm is Expensive: How to Stop Paying the Price and FINALLY Start Your Digital Course

    Combating overwhelm, taking imperfect action, and making actual progress towards your goals. Stop letting overwhelm hold you back from success! Hear my favorite strategies for breaking free from overwhelm to take imperfect and courageous action. In this episode, I cover:   (2:25) The hard truth about perfectionism  (5:52) Understanding the opportunity cost of overwhelm  (10:49) Why you always need to take imperfect action in your business (and in your personal life!)  (13:09) Simple strategies for combating the overwhelm  (20:15) How you can move one step closer to success today  Listen in and stop letting overwhelm hold you back and start seeing real results in your business! Turn those digital course dreams into reality today.  Resources Mentioned in the Episode Digital Course Academy Seth Godin Marie Forleo  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    29 min

  3. 3 DAYS AGO

    BONUS: How Focusing on the 5% Will Win You Customers for Life with Will Guidara

    Applying the principles of hospitality to ANY business, wowing your customers, and making your brand stand out from the crowd with Will Guidara. Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!  Today, I'm back in the studio with the fabulous Jasmine Star, and, my friend, this conversation is a must-listen. We sat down with a true hospitality extraordinaire, Will Guidara! Will turned his restaurant Eleven Madison Park into the #1 in the world, wrote the game-changing book "Unreasonable Hospitality" (trust me, you have to read it!), and was a guest star on Season 3 of one of my favorite shows, "The Bear."  In this episode, Will pulls back the curtain on the power of "unreasonable hospitality," tells you how to create experiences so incredible that your customers keep coming back, and shares tips for being the best leader possible for your amazing team.  Today, you’ll learn about:  (6:12) The difference between customer service and hospitality (and how this relates to your business!)  (12:08) Will’s top 3 tips for moving towards greatness as a leader  (19:52) How to deliver positive and constructive criticism/feedback to your team (24:26) Will’s perspective on “going against the grain” and the true meaning of “unreasonable hospitality”  (35:49) The importance of supporting, understanding, and fully seeing your team  (45:52) Will’s 95/5 rule for managing your finances  (50:03) Advice for applying these hospitality principals to your small or online business  Listen in and think about how you can apply "unreasonable hospitality" in your own business!  Resources Mentioned In Episode Save your seat at my FREE live masterclass: 5 No Fuss Steps To Creating a Profitable Digital Course From Scratch!   Subscribe to the Pre-Meal Newsletter Unreasonable Hospitality by Will Guidara  The Bear on FX TED Talk: The Secret Ingredients of Great Hospitality Follow Will linkedin.com/in/willguidara instagram.com/wguidara unreasonablehospitality.com Follow Jasmine The Jasmine Star Show podcast instagram.com/jasminestar jasminestar.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    1h 5m

  4. 12 SEPT

    #714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time

    Structuring your course content to scale, refining after your first launch, and starting your digital course journey today! So, I've had the same digital course since 2019, and even though it looks pretty different today than it did back then, it still has the same foundation. My friend, we all have to start somewhere! And your course will also improve with time, but it can only evolve if you take that first step.  If you've been daydreaming about creating your very first digital course but feel overwhelmed by the idea, this episode is for you! You don't need to make a huge, complex course to launch. In fact, I encourage you to embrace the idea of “just start” so you can create your digital course right now and build it over time!  Today, I share my formula to help you decide on your digital course topic, show you how to design your modules for expansion, and share my top strategies for improving your course after the initial launch.  Every moment you spend doubting yourself and thinking “I'm not ready” could have been spent sharing your brilliant knowledge with your future students! The time is NOW to create a course that scales in value (and price!) as you refine and expand it.  In this episode, you’ll hear:   (4:02) My simple formula to identify your digital course topic  (7:28) Tips for outlining the content in your digital course modules  (11:14) How to structure your course for easy expansion over time  (13:47) Strategies for improving your course after that initial launch  (16:32) Advice for pricing your course in alignment to the growing course value  (18:29) Proof that starting with a small launch is better than not starting at all  Listen in and take that first step towards becoming a digital course creator today!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    32 min

  5. 10 SEPT

    #713: Digital Course Doubt: Do I Know How to Teach My Content?

    My favorite strategies for teaching high quality content in the quickest, most effective way possible (using the information you already know!) Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!  Focus on quality over quantity when building your digital course! Hear my strategies for teaching top-notch content in the easiest, fastest way possible. Today, you’ll learn:   (6:21) Why you need to focus on the quality of your digital course and NOT the quantity  (9:23) The quickest and easiest strategies for making great content  (12:52) Tips for using existing tools and knowledge to create your digital course (16:25) How my fabulous student used only what she already had and still delivered incredible value through her digital course  Listen and start building a concise, focused digital course that your audience will love! Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!  Digital Course Academy Hustle Humbly podcast Follow Hayley instagram.com/yogasportscience yogasportscience.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    24 min

  6. 5 SEPT

    #712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal

    Why customer service is the key to building lasting relationships, turning first-time customers into raving fans, and scaling your business to the next level. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!  Great customer service is the key to growing your business! Hear my tips for creating a customer service experience that keeps your clients coming back.  Today, I cover:   (3:01) The quick backstory of our customer service nightmare in Italy (8:28) Why you should always acknowledge and validate your customer’s feelings (11:13) The importance of providing clear next steps to your customers (13:17) Tips for maintaining proactive follow-ups (15:29) How to turn a negative experience into a positive one with a “surprise and delight”  (17:35) What you should include in your customer service playbook  (21:40) Using customer feedback to grow your business  Listen in because while your marketing brings them in, exceptional service keeps them coming back, my friend!  Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    33 min

  7. 3 SEPT

    #711: Digital Course Doubt: Is It Too Much Money?

    Proof that it’s possible to launch your digital course without buying fancy tools, breaking the bank, or feeling overwhelmed. Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! Launch your digital course without breaking the bank! Hear my top strategies for building your online business at a low-cost with tools you already have. Today, I reveal:   (8:13) My top tips for building your course with tools you already have (11:13) Why a digital course is an investment in your future (13:01) Strategies for starting small to test the waters of running an online business  (15:33) How my inspirational student went from scared and skeptical to six-figures and thriving!  Listen in and stop letting the fear hold you back from living the freedom-filled life of your dreams! Resources Mentioned in the Episode Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp!  #705: Digital Course Doubt: Is My Email List Too Small? #707: Digital Course Doubt: Do I Have Enough Time? #709: Digital Course Doubt: Do I Have the Right Experience? Digital Course Academy Zoom Jenna Kutcher Julie Solomon Canva membership.io Follow Masha Money Magnet Mama podcast  instagram.com/moneymagnetmama  mashagoins.com  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    26 min

  8. 29 AUG

    #710: How to Deliver a Digital Course Your Audience REALLY Wants

    Creating a digital course your audience will actually engage with, get your students into action, and transform lives. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students.  In this episode, I share:   (4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience  (8:58) Incredible student examples on the value of getting to know your ideal client (16:04) Why course calls will take your pre-launch to the next level (18:40) The best tool to help you validate your course (21:13) My content framework that encourages my students to apply what they learn  (26:39) How to show up as a passionate professional every day  (33:30) The exciting changes we’re making to Digital Course Academy this year Listen in and use this ChatGPT prompt to help you validate your digital course!  “Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?” Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!  #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull #379: Cure Writer’s Block: The Content Structure My Team Swears By Digital Course Academy Zoom Seth Godin Leila Hormozi Karen Oliver’s From Lease to Launch Digital Course  Jennifer’s When Being Hot Ain’t Cool No More Digital Course  Breastfeeding Basics by Arlie Hastings Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    45 min
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Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

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