Mariusz Gąsiewski

🎰 In iGaming & Betting, the race to scale is on. But here’s the twist: the biggest wins aren’t about who grows fastest - they’re about who scales smartest. The rapid evolution of AI is levelling the playing field. The head start once held by established operators is narrowing - and rising challengers are beginning to turn agility into their biggest advantage. In his latest blog post, Vincent Lhuillier, iGaming SME and Senior Customer Success Manager at Zendesk, explores how AI is redefining scalability in iGaming and Betting - empowering operators to grow efficiently, serve smarter, and compete through experience. 👉 Don’t miss it, read the full blog here: https://bit.ly/499unhP

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iGaming fraud makes sense when you stop looking at actors and start looking at the flow. Registration is where intent leaks: Velocity, device reuse, synthetic identities, bonus curiosity before gameplay. Deposits are where incentives show their hand: Payment hopping, deposit splitting, mismatched geos, behavior that optimizes bonuses not entertainment. Gameplay is where the mask slips: Risk free strategies, collusion patterns, unnatural win rates, timing that tracks promotions not probability. Withdrawals are where the truth arrives: Account linking, sudden KYC friction, urgency, support pressure, rage when controls appear. This is anything but random. It’s entirely logical if the system allows it. Fraud is simply users following incentives faster than operators adjust controls. The best operators don’t react at withdrawal. They shape behavior upstream so bad patterns never become profitable; that’s not fraud prevention, it's system design.

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Prototyping shouldn’t be endless. Once a prototype has answered its question, continuing to polish it usually delays the real decision. At some point, learning stops and attachment begins. Knowing when to stop prototyping is what turns experiments into progress.

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Yggdrasil Gaming Ltd has strengthened its position in the regulated Bulgarian market following a new content launch with leading operator bet.bg 🇧🇬 The partnership sees more than 20 of Yggdrasil’s top-performing titles go live, including globally recognised games such as Vikings Go Berzerk, Valley of the Gods, and Hades Gigablox. The deal represents another step forward in Yggdrasil’s European growth strategy and builds on a strong commercial year across regulated markets. Jose Simon Kadala, Chief Commercial Officer at Yggdrasil, commented: “Partnering with bet.bg is a strong statement of intent as we continue to expand our footprint across the Balkans." https://lnkd.in/ed9n-da4

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$700k ngr. 1350 players. 8 weeks SMS and email are dead. Telegram + AI is printing. How it works: → Sends DM → Chats with players → Acts like a VIP player manager → Gets Deposits + gets the highest conversion rate of any communication channel. Video demo: enreach.ai DM me for access: @enreach_team on Telegram

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Over the last five years, the power balance of the European game industry has moved from West to East. Poland is now one of the largest, if not the most significant, game industry talent hubs in Europe. It also means that the importance of Polish game industry events has increased drastically. A bit over a week ago, I had an opportunity to join Game Industry Conference, one of the leading game industry events uniting the Central and Eastern European game industry, in Poznan. GiC is no longer a significant regional event but is very much one of the key knowledge-sharing forums shaping the future of the entire European games industry. This change was also reflected in the event participants. Beyond leading Polish studios, I was happy to see that the event attracted more major industry players across the continent. The event has also drawn the attention of the Polish government, and key roundtables on the future of policies supporting Polish industry were held during the event. At the same time, GiC was the event for game developers from the Eastern European border regions. Countries that are stockpiling weapons, tightening their belts, and fortifying their borders. As a Finn, there is nothing new in preparedness, and it is excellent to note that the rest of Europe is catching up. However, when times look grim, we must focus on what makes us strong. Not just as strong in terms of military power, but in terms of growth and jobs in difficult times. The game industry is among the more resilient industry sectors in our society. When the rest of society is struggling, game developers operate in global markets that make them less vulnerable to local economic downturns. And although local game industry ecosystems are also facing challenges in many countries, I heard many stories of remarkable innovation and agility during GiC. Should your old company go down? Start working remotely for a company in the USA. Are the main game markets getting too saturated? Find your niche market. Is it hard to find an investment at the moment? Stretch your runway way using AI tools. However, the best part of the GIC was the discussions I had with young, passionate, artistic indie game devs. Nobody is more resilient than people doing something they love that gives their lives deep meaning. They are the ones who create that optimistic undercurrent in a game dev community that leads to success against all odds. That spirit that inspires the most talented minds to push past artistic, technological, and business barriers and create something completely new and inspiring. Those who do things just for the money might leave, but those who create art for art's sake keep the dreams alive through hard times. If it is up to the young indie game devs I met in GiC, our future is in good hands. The most important part of preparedness is to invest in a better future. It means it is time to invest in games. It means it is time to keep calm and continue making great games. 

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