Colors of Matcha and Why They Matter
While greener matcha isn’t necessarily better, all the best matcha teas tend to have a vibrant green color to them. The reason these teas take on such a strong green color has to do with the long, labor intensive production process. These production steps create a smoother taste, higher nutrient content and a deeper green color. If the steps are skipped, you end up with a dull yellow or brown color and a more bitter flavor.